For Immediate Release
Contact: Katie Kilfoyle Remis, AMA|Rochester
Email Katie Kilfoyle Remis
Rochester NY – Traditionally marketers have driven the social media strategy, however, with stakeholders online, executives should be, too. On Oct. 6, LinkedIn Master and National CEO Consultant, D.B. Wienke, will explain how executives can use LinkedIn to speak directly to stakeholders, raise their company’s market value, and drive sales
This special education event from AMA | Rochester will help any business owner or executive in any profession raise their social profile. It is also designed for people in the marketing profession who manage a company’s digital profile. Wienke, who is also a national consultant to CEOs and a former Fortune 500 CMO, will open the event with an hour-long presentation.
A hands-on workshop will follow her presentation. Workshop attendees will learn best practices for generating referrals, and tips on developing original content. Wienke will be joined by Mike Kaufman, senior vice president, senior financial advisor/global wealth & investment management at Merrill Lynch. Kaufman will walk participants through a case study with examples of ways to monetize LinkedIn activity.
Founded in 1950, the American Marketing Association’s Rochester Chapter is Rochester New York’s only professional organization run by marketers for marketers. We provide our members with a national educational resource, offer high quality, educational seminars, networking opportunities, and the Pinnacle Awards, featuring Marketer of the Year competition, all to give members what they need to succeed in the ever changing marketing industry. For more information visit www.ama-rochester.org/.