---
title: Answers in Action
description: Officially launched on May 16, 2016, the American Marketing Association (AMA) revealed its new brand positioning and visual identity to chapter leaders at the 2016 AMA Leadership Summit in Chicago. As a result, you may have noticed, AMA | Rochester has begun rolling-out the new brand across our digital media platforms incorporating the new brand identity, Answers in Action, Read More…
---

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## Blog

**September 2, 2016** by **AMA Rochester**

## Answers in Action

Officially launched on May 16, 2016, the [American Marketing Association (AMA)](http://www.ama.org/) revealed its new brand positioning and visual identity to chapter leaders at the 2016 AMA Leadership Summit in Chicago. As a result, you may have noticed, AMA | Rochester has begun rolling-out the new brand across our digital media platforms incorporating the new brand identity, Answers in Action, that reflects both the transformation of the organization and its vision and mission for the future.

- Vision: to become the most relevant force and voice shaping marketing around the world and a community essential for marketers.
- Mission: Service || Knowledge || Community

As expressed by AMA Chief Experience Officer Jill Herriott, “For over 80 years, the AMA has been the primary thought leader in marketing, and we want to continue as the most relevant force and voice shaping marketing around the world. The new identity will build greater recognition for the AMA by engaging people in a positive and emotional way and provide a differentiating brand experience that is consistent across every community touch point.” [Read more about the New AMA Brand and Visual Identity. ](http://www.prweb.com/releases/2016/05/prweb13381633.htm)

[Check out the AMA Video for more on where we’re headed!](https://youtu.be/1xBjJcxY8Ws) And, be sure to [register for upcoming events](http://www.eventbrite.com/o/ama-rochester-7455953875) supporting the Answers in Action theme!

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[2016 Pinnacle Awards Highlights](https://www.ama-rochester.org/blog/2016/06/02/2016-ama-rochester-pinnacle-awards-highlights)

[What everyone is still getting wrong about social media](https://www.ama-rochester.org/blog/2017/01/24/what-everyone-is-still-getting-wrong-about-social-media)

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