--- title: 5th Annual Collegiate Conference description: AMA | Rochester Collegiate Relations 5th Annual Collegiate Conference February 23, 2018 AMA | Rochester Collegiate Relations is the only WNY professional marketing association that provides a full day Conference and Career Fair for WNY Colleges and Universities students enrolled in Business Programs. The Conference provides a venue for business professionals and students to discuss Read More… --- [Subscribe to our mailing list](https://www.ama-rochester.org/newsletter-sign-up) [![Rochester](https://www.ama-rochester.org/hs-fs/hubfs/raw_assets/public/AMARochester_September2022/images/ama-roc-logo-270x90-1.png?width=290&name=ama-roc-logo-270x90-1.png "Rochester")](https://www.ama-rochester.org/) [Join AMA | Rochester Today!](https://www.ama.org/ama-member-benefits/) Toggle navigation - [About](https://www.ama-rochester.org/about) - [About AMA Rochester](https://www.ama-rochester.org/about) - [Meet the Board](https://www.ama-rochester.org/about/meet-the-board) - [Volunteer Interest Form](https://www.ama-rochester.org/volunteer-interest-form) - [Career Center](https://jobs.ama-rochester.org/) - [Contact Us](https://www.ama-rochester.org/contact-us) - [Membership](https://www.ama-rochester.org/membership) - [Events](https://www.ama-rochester.org/upcoming-events) - [Pinnacle Awards](https://www.ama-rochester.org/pinnacle-awards) - [Blog](https://www.ama-rochester.org/blog) - [Collegiate Relations](https://www.ama-rochester.org/collegiate) - [Sponsors](https://www.ama-rochester.org/sponsors) ## Blog **February 20, 2018** by **AMA Rochester** ## 5th Annual Collegiate Conference ## **AMA | Rochester Collegiate Relations 5th Annual Collegiate Conference February 23, 2018** AMA | Rochester Collegiate Relations is the only WNY professional marketing association that provides a full day Conference and Career Fair for WNY Colleges and Universities students enrolled in Business Programs. The Conference provides a venue for business professionals and students to discuss area opportunities. This year’s Conference received funding from Niagara University – College of Business Administration, Rochester Institute of Technology – Saunders College of Business, Rochester Institute of Technology – School of Communication, SUNY Brockport School of Business & Management, St John Fisher College – School of Business, and Genesee Community College – Business & Commerce. Twenty-five students are selected from each of the funding Colleges and University to attend Conference. The Conference is solely funded by sponsorships and in kind support. Charles Schwab & Company – Rochester Office provided the cash awards for the Student Marketing Campaign Competition. This is the Fifth Annual Collegiate Conference February 23, 2018 at Brook Lea Country Club. The morning session: Greg Cunneyworth RIT Graduate co-founded Makeway LLC will discuss “Start a business on a Shoe String Budget” and Leire Bascaran – Helen & Gertrude Head of Client Services will discuss “Finding Your Sweet Spot”. Charles Schwab & Company Rochester Office the sponsor for the Student Marketing Campaign Competition: How would your team organize a brand and education campaign for the National Brand Manager to increase Millennials awareness of Charles Schwab & Company financial investment products and services? A team of three from each funding colleges was selected to compete. Cash awards will be announced by Philip Hofmeister Buffalo /Rochester /Syracuse Branch Manager. Morgan van der Horst will provide a brief overview of her summer assignment sponsored by the 2017 Conference and Merlin Digital Printing Solutions. The afternoon session: Career Fair with participating WNY companies providing interview opportunities for internships and employment. Experienced Career/Resume Advisors from WNY companies provide one on one feedback. Each of the funding colleges’ with have a recruitment representative to discuss their business undergraduate / graduate programs. First year students from Genesee Community College Business Programs will be attending the conference that are considering transferring to a four year business programs and experience the conference venue. I would like to thank Dean Tenpao Lee – Niagara University, Dean Jacqueline Mozrall – Rochester Institute of Technology, Dean James Winebrake – Rochester Institute of Technology, Dean Joy Bhadury – SUNY Brockport, Dean Rama Yelkur – St John Fisher College, Dr. Lina LaMattina -Genesee Community College, and Philip Hofmeister – Charles Schwab & Company for sponsoring the Student Marketing Campaign Competition. The Conference also received in kind support from Brook Lea Country Club, Panther Graphics, Hamilton AV Inc., The Idea Works and Roc-Euro. Russ McDonald, AMA | Rochester VP Collegiate Relations, Conference Organizer ![](https://www.ama-rochester.org/hs-fs/hubfs/Imported_Blog_Media/russ1-150x150.jpg?width=150&height=150&name=russ1-150x150.jpg) ## Post navigation [3 Things I Learned Judging Logos from Alaska](https://www.ama-rochester.org/blog/2017/12/06/advice-for-pinnacle-submitters) [It’s a #TideAd](https://www.ama-rochester.org/blog/2018/02/23/its-a-tidead) #### AMA | Rochester [![Newsletter Sign Up](https://no-cache.hubspot.com/cta/default/22487987/interactive-181852606349.png)](https://www.ama-rochester.org/hs/cta/wi/redirect?encryptedPayload=AVxigLJrYxK7g1GLTOepDpGMzo7rau%2Br2E%2FIxptuVBLYemnl%2Fq9jV648ml3vMX70%2FSft4cIctfeHNqrxL1VlaFlHN87hrupT9sZHc2YXRl1e%2FW0Fm1cbK80xnWXMXc16ddN3XycbEj3s7dj1Defpf3uM81iWu9zxlu3LzUSsuown%2B5Og8Qy%2Bit8R%2Bx1rtCIaI9VJOYaflA%3D%3D&webInteractiveContentId=181852606349&portalId=22487987) - [About](https://www.ama-rochester.org/about) - [Membership](https://www.ama-rochester.org/membership) - [Events](https://www.ama-rochester.org/upcoming-events) - [Pinnacle Awards](https://www.ama-rochester.org/pinnacle-awards) - [Collegiate Relations](https://www.ama-rochester.org/collegiate) - [Blog](https://www.ama-rochester.org/blog) - [Sponsors](https://www.ama-rochester.org/sponsors) AMA | Rochester is the only professional association in the Western New York and Upstate New York Region specifically for marketers, by marketers. Join us to network, gain access to unique programming, and be a part of our growing community. ![BecomeMember](https://www.ama-rochester.org/hs-fs/hubfs/raw_assets/public/AMARochester_September2022/images/Spring-2017_AMA-300x250-Omni-SYD.jpg?width=300&name=Spring-2017_AMA-300x250-Omni-SYD.jpg "BecomeMember") ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "AMA Rochester", "url" : "https://www.ama-rochester.org/blog/author/chris-stocking-president-ama-rochester-1" }, "dateModified" : "2022-09-16T15:37:33.166Z", "datePublished" : "2018-02-21T03:13:30.000Z", "headline" : "5th Annual Collegiate Conference", "mainEntityOfPage" : { "@id" : "https://www.ama-rochester.org/blog/2018/02/21/5th-annual-collegiate-conference", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.ama-rochester.org/hubfs/AMA%20Rochester_Logo%202_Navy.png" }, "name" : "AMA | Rochester" } } ```