2020 Collegiate Conference - AMA | Rochester

AMA Rochester Collegiate Relations

7th Annual Collegiate Conference

February 28, 2020 | Brook Lea Country Club

Niagara University | RIT School of Communication | RIT Saunders College of Business| Nazareth | St John Fisher College | SUNY Brockport | SUNY Geneseo

About the Event

AMA | Rochester Collegiate Relations is the only professional marketing association in Western New York that provides a full day conference for students enrolled in business programs in area colleges and universities. The conference provides a venue for business professionals and students to discuss area opportunities. Student groups from several colleges participated in this year's Marketing Campaign Compeition for Panasonic Industrial IoT Solutions. These students gain hands on experience working on a real-world marketing project where they get to consult with a local business. The winners will be announced at the conference.

Attendees can have the opportunity to connect with recruiting leadership from CGI Communications, Dixon Schwabl, and Northwestern Mutual.  Dr. Uma Gupta returns to give a keynote leadership session on success and happiness.

Student Marketing Campaign Competition
Panasonic Industrial IoT Solutions


The collegiate program culuminates at the conference where students from participating universities will present their summary of reccomendations for this year's business case. Panasonics Director of Sales and Strategy of Panasonic Industrial IoT Solutions, Ed Nabrotzky, will announce 1st and 2nd place winners.


"The Collegiate Conference and Student Marketing Campaign competition is an invaluable learning experience for students. With this program, the Collegiate Conference creates a space for students to learn by doing. We all walked away with an incredible portfolio piece and confidence that will propel us into future projects and opportunities. I am incredibly glad to have been involved in this program."

- Abi Van Nostrand, RIT School of Communication Class of Dec 2018

Leadership Session: Creating Your Own Path to True Success and Happiness

Each one of us is given the extraordinary opportunity to build our foundation for happiness and success. Dr. Gupta explores these concepts in this interactive session through individual exercises of reflection and pause.

Dr. Uma Gupta

Dr. Uma Gupta is an Entrepreneur, Consulant and Professor at the State University of New York College at Buffalo. She specializes in Technology, Strategy, Leadership and Entrepreneurship. Dr. Gupta has published four books in Information Systems and authored more than sixty five research papers and conference proceedings. Her areas of expertise include Data Science, Big Data, Information Systems, Strategy, Organizational Development, and Leadership. Dr. Gupta holds a PhD in Industrial Engineering and an MBA from the University of Central Florida, and a Graduate Degree in Mathematics from Stella Maris College, India and is a certified Project Management Professional. Dr. Gupta was selected as one of the top ten influential women in technology in Houston, Texas, She was nominated for this prestigious award for a second time in 2012 in Rochester, New York. She was awarded the prestigious Fulbright award by the United States Government to conduct research and teach at the University of Malta. She is the founder and Executive Director of Stem-Smart a Non-Profit Organization that promotes science and technology careers in the United States. Dr. Gupta is also a speaker and consultant who frequently delivers keynote addresses and leadership workshops to senior executives and middle managers on a wide number of topics to address solutions to organizational change.

This student enrichment opportunity is made possible by our sponsors.

Sponsorship covers student registration and participation in the Student Marketing Campaign Competition. Interested in sponsoring our conference? Learn More. 

Get Involved

We are always looking for ways to connect to more students and businesses in the greater Rochester area. Whether you are a College Dean looking to enhance your student's experience, an agency looking to recruit top talent and interns, or a business interested in sponsorship benefits - we encourage you to reach out and learn more about the AMA Rochester's robust collegiate chapter has to offer.


Contact VP of Collegiete Relations 
Russ McDonald