AMA Pinnacle Awards 2020 Winners
AMA Rochester Hosts Virtual Pinnacle Awards Event; Announces 2020 Winners & Marketer of the Year
Rochester, NY (September 15, 2020) – The Rochester Chapter of the American Marketing Association (AMA Rochester) held its annual Pinnacle Awards virtually on Tuesday, September 15. The event broadcast via AMA Rochester’s Facebook page and the recording is available for viewing at https://www.facebook.com/AMARochester.
The Pinnacle Awards is an annual event hosted by AMA Rochester where local marketers are recognized for their program strategy, tactics, creative – and importantly results. This year, 109 entries were submitted in total and were reviewed, scored, and ranked by the AMA Columbus chapter.
Local Rochester media veteran Norma Holland served as the Pinnacle Awards event host and announced winners in 27 categories, including the coveted Marketer of the Year Award.
In addition to the many tactical category winners and the Marketer of the Year (listed below), 2 winners were announced for the special 2020 Resiliency Award. This recently added category recognizes the extraordinary efforts taken by marketing professionals as they rose to meet the many challenges presented by COVID-19 in 2020. The Resiliency Award winners are:
- For-Profit: LeClaire Communications for the collaboration between Iron Smoke Distillery and Rochester Midland to produce and donate hand sanitizer to a variety of local first responders and other agencies including the Rochester and Fairport Police Departments.
- Not-for-Profit: McDougall Communications partnered with the Center for Ocular Research & Education to get the word out about contact lenses and COVID-19, along with comprehensive guidance for wearers.
The 2020 Marketer of the Year Award winners honoring outstanding overall strategy, creative and results are:
- For-Profit: First American Equipment Finance
- Not-for-Profit: Monroe Community College