AMA Pinnacle Awards 2020 Winners









































AMA Rochester Hosts Virtual Pinnacle Awards Event; Announces 2020 Winners & Marketer of the Year
Rochester, NY (September 15, 2020) – The Rochester Chapter of the American Marketing Association (AMA Rochester) held its annual Pinnacle Awards virtually on Tuesday, September 15. The event broadcast via AMA Rochester’s Facebook page and the recording is available for viewing at https://www.facebook.com/AMARochester.
The Pinnacle Awards is an annual event hosted by AMA Rochester where local marketers are recognized for their program strategy, tactics, creative – and importantly results. This year, 109 entries were submitted in total and were reviewed, scored, and ranked by the AMA Columbus chapter.
Local Rochester media veteran Norma Holland served as the Pinnacle Awards event host and announced winners in 27 categories, including the coveted Marketer of the Year Award.
In addition to the many tactical category winners and the Marketer of the Year (listed below), 2 winners were announced for the special 2020 Resiliency Award. This recently added category recognizes the extraordinary efforts taken by marketing professionals as they rose to meet the many challenges presented by COVID-19 in 2020. The Resiliency Award winners are:
- For-Profit: LeClaire Communications for the collaboration between Iron Smoke Distillery and Rochester Midland to produce and donate hand sanitizer to a variety of local first responders and other agencies including the Rochester and Fairport Police Departments.
- Not-for-Profit: McDougall Communications partnered with the Center for Ocular Research & Education to get the word out about contact lenses and COVID-19, along with comprehensive guidance for wearers.
The 2020 Marketer of the Year Award winners honoring outstanding overall strategy, creative and results are:
- For-Profit: First American Equipment Finance
- Not-for-Profit: Monroe Community College
Dixon Schwabl – Daystar Makes a Big Impact
Brandtatorship – Leveraging the Tools at Hand
Villa of Hope – My Name is Noah
Finalists:
Brandtatorship
Dixon Schwabl
First American Equipment Finance
Villa of Hope
CaterTrax – Driving New Business
The Verdi Group – Invent 2019
Finalists:
CaterTrax
McDougall Communications
The Verdi Group
Flynn – Quest Direct Product Launch
Aimee J. Lewis, PR, Marketing & Communication – Good schools ROC Application Tool
Finalists:
Aimee J. Lewis PR, Marketing & Communications
Brandmint
Butler/Till
Dixon Schwabl
Flynn
First American Equipment Finance – Fresh First Impressions
The Marketing Collaborative/Crafting a Brand – United Helpers
Finalists:
Ardent Learning
Brandmint
Dixon Schwabl
First American Equipment Finance
The Marketing Collaborative/Crafting a Brand
First American Equipment Finance – Higher Education Sales
Finalists:
Dixon Schwabl
First American Equipment Finance
First American Equipment Finance – Testing the Waters of AI in Finance
Finalists:
First American Equipment Finance
Dixon Schwabl
The Verdi Group – DRX Mobile Deployment Kit
Finalists:
The Verdi Group
Dixon Schwabl
First American Equipment Finance – Now Boarding: NetJets and First American
Finalists:
Dixon Schwabl
First American Equipment Finance
Linden Digital Marketing
First American Equipment Finance – Accelerating Associations
eHealth Technologies – Caring Together
The Marketing Collaborative/Crafting a Brand – United Helpers
Finalists:
First American Healthcare Finance
eHealth Technologies
First American Equipment Finance
The Marketing Collaborative/Crafting a Brand
Villa of Hope
First American Equipment Finance – Testing the Water of AI in Finance
Finalists:
CaterTrax
First American Equipment Finance
CaterTrax – Annual Satisfaction Survey
First American Equipment Finance – The Leasing Advantage
Finalists:
CaterTrax
First American Equipment Finance
Manning & Napier
Mason Digital
Dixon Schwabl – GRE: Get Back to Real
Black Button Distilling – American Whiskey
Finalists:
Black Button Distilling
Dixon Schwabl
Monroe Community College
Dixon Schwabl – Embrace Life: St Johns
Monroe Community College – MCC Program Marketing
Finalists:
Dixon Schwabl
Monroe Community College
Dixon Schwable – Embrace Life: St Johns
Finalists:
Dixon Schwabl
Digital Hyve
Dixon Schwable – Beyond Great: NYS Fair
Monroe Community College – MCC Downtown Campus
First American Equipment Finance – Test and Learn campaign
Finalists:
First American Equipment Finance
Manning & Napier
CaterTrax – Account Based Retention
Finalists:
CaterTrax
Dixon Schwabl
McDougall Communications
CaterTrax – Account Based Retention
Finalists:
CaterTrax
Dixon Schwabl
McDougall Communications
First American Equipment Finance – Expansions and Renovations
Villa of Hope – Thank You Neighbor
Finalists:
CaterTrax
First American Equipment Finance
Relph Benefit Advisors
The Old Dog Press
Villa of Hope
L-Tron – OSCR360
Rubino’s Italian Foods – Rainbow Layer Donut
Aimee J. Lewis, PR, Marketing & Communication – Good Schools ROC Application Tool
Finalists:
Aimee J. Lewis PR, Marketing & Communications
Linden Digital Marketing
Livadas Consulting
L-Tron
Rubino’s Italian Foods
Brandtatorship – The Strong: Play Ball
Dixon Schwabl – Buffalo Waterfront Brand Launch
Finalists:
Brandtatorship
Dixon Schwabl
eHealth Technologies
Manning & Napier
McDougall Communications – IACLE Celebrates Four Decades
Finalists:
Brandtatorship
McDougall Communications
McDougall Communications – IACLE Celebrates Four Decades
United Way of Greater Rochester – United for Good
Finalists:
Dixon Schwabl
eHealth Technologies
Epilepsy-Pralid, Inc.
Mason Digital
Myers Creative Imaging
Epilepsy-Pralid – Camp EAGR
First American Equipment Finance – Our Promise, 20/20 Focus and Now Boarding: NetJets and First American
Finalists:
Dixon Schwabl
First American Equipment Finance
Mower
United Way of Greater Rochester
L-Tron – Building our Dream Home
Vertical Insite Website & Marketing Solutions – SPCC Website Redesign
Finalists:
Dixon Schwabl
Friendly Senior Living
L-Tron
Vertical Insite Website & Marketing Solutions