2020 Pinnacle Entry Submissions Landing Page - AMA | Rochester

Awards Deadline Extended to February 28


  • Collateral and campaigns submitted must have been in market in 2019
  • Submitters may enter the same collateral and/or campaigns to multiple categories
  • Marketer of the Year does not require a submission


  • Submissions are judged on a 50-point scale, weighted evenly across the following categories: background, objectives, strategy, creative and results
  • Submissions are judged by an out-of-state AMA Chapter to avoid bias


  • $60 – AMA Member Price
  • $85 – Non-Member Price

How to Prepare

Upon entering the submission portal, you will be asked to provide 3 main items.

  1. First, in text box format you'll provide commentary on 5 categories (no additional write-up upload required):
    • BACKGROUND  Please provide us with the details for the background of the tactic/campaign. Be clear and concise in your details.
    • OBJECTIVES - Please provide us with the goals of your tactic/campaign. Be clear and concise in your details.
    • STRATEGY - Please provide us with the details of the thought process that went into the tactic/campaign. Be clear and concise in your details.
    • CREATIVE - Please provide us with the details of your creative and what the strategy was when assembling the creative. Please be sure to include the creative in your submission as well. Be clear and concise in your details.
    • RESULTS - Please be brief, specific and measurable in your answers. This area should include metrics and other performance indicators as they relate to your objectives. The information provided here will be used during the Pinnacle Awards event as applicable. Be clear and concise in your details.
  2. Upload Slide for Awards Presentation
    • Choose one simple piece of artwork, a logo, an ad or a brochure cover to be used on screen and in the awards booklet if your entry is a finalist. Use the slide template to include the title, client name and agency name for your entry. [Download the template in the guidelines section of the portal]
  3. Upload Support Files and Graphics 
    • Upload up to 5 supporting documents for your entry (brochure, report on web traffic, to show implementation and results etc.) The number of documents do not carry any weight when judging the campaign. File formats may include pdf, doc, docx, jpg, jpeg, gif, mp3, mp4, zip, png, wav, mov, ppt, avi, mpg, key.


There are two divisions, for-profit and not-for-profit.

B2C Integrated Marketing CampaignPaid Social Media CampaignBest in BrandingPackaging
B2B Integrated Marketing CampaignOrganic Social Media CampaignInternal Communications (Employee initiative)Radio Spot
Small Business Campaign (Under 50 employees)Paid Search and/or Display CampaignAnnual ReportTV Spot
Small Budget Campaign (Under $5K in spend)WebsiteMarket ResearchVideo (Over 30 seconds)
Best Campaign Rejected By ClientBlogDirect MailSpecial Event
Product LaunchInfluencer MarketingPrint PieceTradeshow Marketing
Digital MarketingCollateralPrint AdvertisingMost Improved Tactic


Tell us about your winning connections!
Ready to submit?