Meet the Team

We’re a diverse group of marketing junkies whose expertise and experience is across the board – literally. This is an all-volunteer group who is work hard, play hard and we’ve got one common goal: to put Answers into Action and build our Rochester Marketing Community. If you want to see something from us, say something to us! So, connect with any of us on LinkedIn so we can meet up for a cup of coffee on us. See you around!


Tracy Gay

President

Tracy is currently the VP of Marketing for Omni-ID. Over the past 20+ years, she has led the commercial marketing strategy and teams for a variety of telecommunications and technology industry companies. Her passion for innovation and multi-disciplined marketing expertise has driven strong results for large, mid-size and start-up companies alike. She has also served as a VP Marketing for Citibank Student Loans, and as the Investor Relations lead for Frontier Corporation & Mpower Communications. Tracy received her bachelor’s degree from the University of South Carolina.

Beth Van Vliet

President-Elect

Beth works in partnerships at Citizens Bank. With decades of marketing and market research experience, including eight years heading up research at Martino Flynn agency, Beth’s expertise runs deep. She’s worked in brand development, positioning, and messaging, digital media strategy and planning, spearheading segmentation strategies utilizing database driven analytics, and all kinds of market research including quantitative and qualitative strategy, design, execution, and analysis. Beth brings new energy and ideas to the research role in our chapter of the AMA.

Chris Piedici

Treasurer

Christopher Piedici, CPA, is president of Stever Locke, Inc, a metal stamping and mechanical assembly manufacturer that serves a variety of industries involved in electronics and consumer products. He has provided accounting services for 15 years to clients in high tech and web-based startups, not-for-profit entities, manufacturing, service companies, public schools and charter schools.

Chris is more than a bean counter and is sharpening his pencil in the marketing arena. Marketing is more than a cost center to Chris, and he can lend his advice on how to interpret financial impacts or provide you with perspective on financial related questions of your business.

Carrie Riby

Secretary

Carrie has more than 30 years of experience in traditional and digital media account planning. Her expertise in both B2B and B2C marketing lends to multiple accounts at Butler/Till and a unique strategic input on how to approach media and marketing.
As Strategic Planning Director at Butler/Till, Carrie is responsible for ensuring seamless partnerships, project management and development of planning, strategy and execution of media and marketing plans. Prior to Butler/Till, Carrie Riby was a Media Director and Partner with Roberts Communications, a VP Media Director at Saatchi and Saatchi where she oversaw their national and global B2B media programs for Kodak, DuPont and Bausch + Lomb.  She was also a Senior Media Planner at Mullen Advertising where she got plan for the likes of Boston Whaler, Maserati and BMW.

Being a multi-tasker extraordinaire, Carrie always on top of the ever-changing marketplace. Her previous experience and knowledge of what’s to come in the marketplace makes her dynamic and detailed with client strategy. When Carrie isn’t using her creativity to make clients shine – she teaches Media Concepts to Syracuse’s Newhouse School of Communications undergrads and Buyer Behavior to Nazareth College graduate students; and runs a media consulting business called Riby Media.

Alison Taylor

VP Awards

Alison manages the branding, marketing strategy and execution for various verticals at First American Equipment Finance, including technology, life sciences and logistics. She immerses herself in the categories by engaging with major publications and associations, staying on top of the latest trends.

Alison graduated from St. John Fisher College with a bachelor’s degree in Management and a minor in Strategic Communications. Prior to joining First American, Alison executed sales and marketing strategies for Butler/Till, a media and communications agency. Alison currently serves as the President for AMA | Rochester, a local chapter of the American Marketing Association focused on educating and connecting local marketers.

When not in the office, you can find Alison on the ski slopes or the golf course, depending on the season.

Zach Cedruly

VP Awards

Zach Cedruly is a Google AdWords Coordinator at CGI Communications. He assists small companies with their digital advertising efforts with highly effective and trackable ad campaigns on Google. Zach works with a wide range of clients from real estate agencies to champion wrestling belt manufacturers.

As a ready-for-anything twenty-something, Zach has worked for both small, and large companies here in Rochester. He is in the trenches with you bringing enthusiasm and energy to help you take on the next chapter in your career. Curious about working for a startup? He prefers his coffee without cream or sugar. Wondering what your next move should be to get recognized in the Rochester marketing community? His favorite coffee shop is Spot Coffee. Looking for the latest and greatest in Rochester? He’s got that covered too.

Russell McDonald

VP of Collegiate Relations

Russ previously worked at Xerox Corporation as a Senior Marketing Manager in the Office OEM Group with prior assignments in product engineering, product management, manufacturing, and supply chain. Additionally, holds several patents. Prior experience in other industries and served with the U.S. Army. He understands the importance of customer needs related to design, product service, and commercialization. He has extensive program, project, and team leadership experience with particular skill in leading less-than-precisely defined initiatives. Currently serves on other not-for-profits as a Board member including AHEAD Energy – Marketing & Planning and Partners in Restorative Initiatives – Treasurer.
Russ holds a B.S. in Industrial Technology and MBA from the University of Bridgeport Connecticut.

Jessica Troskosky

VP of Communications

Jessica is an internal communications manager at Deloitte Consulting. She has over 19 years of communications experience, which has involved the development and implementation of a wide range of campaigns and programs. She has developed, planned, managed and executed internal and external campaigns for companies such as Panasonic, Conduent, Xerox, IBM, BlackBerry, and Lenovo. Through storytelling, creative thinking, and understanding of a company’s business and industry, she has built brand awareness, launched startups, and assisted in turnaround strategies for her clients.

Jessica holds a Bachelor of Science degree in business administration from the State University of New York College at Fredonia. She currently serves as the vice president of communication for the AMA Rochester chapter. She works, lives and plays in Rochester, N.Y. with her family of four and enjoys skiing, running and hiking.

Desiree Chackal

VP of Membership 

Desiree is a Marketing Manager at First American Equipment Finance, where she leads and executes the branding and marketing strategy for the Professional Services Division. A proud University of Florida graduate, she holds a bachelor’s degree in English with minors in Linguistics and Communications.

Originally from West Palm Beach, FL, Dez currently resides in Rochester, NY (and yes, she is still getting used to the winters). Outside of work, she enjoys reading, hiking, cooking, spending time with her friends and dog, and finding new podcasts to binge. She’s beyond excited to connect with other marketers in the area through AMA | Rochester, and hopes to connect with you!

Gina Godlewski

VP of Programming

As a senior account executive at Dixon Schwabl, Gina Godlewski serves as a key point of contact for her clients and team. She understands and articulates what opportunities each integrated marketing channel brings to the client challenge and works with her team to execute against it. Experienced with large Fortune 500 companies and smaller non-profits, she collaborates to create powerful work for her clients. A St. John Fisher College alumna, Gina got involved with the AMA on a collegiate level, serving as Chapter President for two years, and was recognized as the International Marketer of the Year. She's an advocate for Mental Health and enjoys sampling local wines, beers, and ciders.

Jeff Halik

VP of Programming

Jeffrey Halik is an award-winning consultant and writer, specializing in public relations, marketing communications and branding.

Jeff spent six years as senior director of marketing and business development with The Bonadio Group, upstate New York’s largest accounting and consulting firm, where he led a marketing team that helped the firm to grow to 10 offices, nearly 800 employees and $120 million in annual revenue.

Previously, he spent a career solving problems for dozens of clients at a series of public relations and marketing communications agencies, including Roberts Communications, Saphar & Associates, Hutchins/Y&R and Brickell & Partners.