Create Meaningful & Memorable Events Through a Personalized Experience

Michelle Chiantera, VP, Americas Growth Marketing at Cisco presented her key insights about events at our November Luncheon. Michelle opened with an event marketing truth – customers demand highly personalized experiences.  Marketers who attended the event learned that 85% of buyers will dismiss a seller in the first interaction if they don’t receive tailored information. Read More…

First American Equipment Finance and Monroe Community College earn Marketer of the Year Awards!

First American Equipment Finance and Monroe Community College were named Marketers of the Year last night at the annual AMA Rochester Pinnacle Awards Ceremony! Thirty-two additional trophies in multiple categories also were awarded during the lively event at Comedy@ The Carlson Thursday night. The awards recognize marketing campaigns and tactics that deliver measurable results. And Read More…

Social Media Returns to its Roots

Nicole Vandenbergh, Social Media Coordinator at CGI Communications shares her insider insights on what it takes to make it in today’s social media society. Nicole will be featured as a panelist for AMA Rochester’s lunch seminar: Positive Customer Experience through Social Media. A few weeks ago, Snapchat unveiled an update that sent users into a Read More…

Tide Ad

It’s a #TideAd

I’m a big fan of this idea we call Effectivity at Partners + Napier. It’s our fundamental belief that the better the creative, the better the business result. Effectivity isn’t some pie-in-the-sky, “marketing-ese” ideology. It’s backed by some serious data science. Where did the science come from? Where all great things come from – beer! Read More…

5th Annual Collegiate Conference

AMA | Rochester Collegiate Relations 5th Annual Collegiate Conference February 23, 2018 AMA | Rochester Collegiate Relations is the only WNY professional marketing association that provides a full day Conference and Career Fair for WNY Colleges and Universities students enrolled in Business Programs. The Conference provides a venue for business professionals and students to discuss Read More…

3 Things I Learned Judging Logos from Alaska

Get the inside scoop straight from an experienced awards judge. It’s award entry season! Numerous local and national shows have sent their “Call for Entries” out. That means project managers, creative directors, account supervisors, marketing interns and anyone with a little free time at agencies and in-house departments will scrambling to gather the “Background, Strategy, Read More…

Collegiate Conference

AMA Rochester Collegiate Relations Student Marketing Campaign Competition

AMA Rochester Professional Chapter 5th Annual Collegiate Conference will be held at Brook Lea Country Club on February 23, 2018. At the Conference morning session the winners of Student Marketing Campaign Competition will be announced. The sponsor for the 5th Annual Collegiate Conference Student Marketing Campaign Competition is Charles Schwab & Company Rochester Office. The Read More…

That’s A Wrap

  It's a wrap! Thank you to everyone that submitted their campaigns and joined us for AMA|Rochester Pinnacle… Nai-post ni AMA Rochester noong Martes, Mayo 23, 2017 Read More…

super-bowl-commercials

Twas the Night Before Advertising Christmas

Just over 24 hours to go until I finally get to see my first Super Bowl LI commercials of 2017. That’s right – when I see the spots during the game, it’ll be the first time I’ve viewed them. No peeking ahead of time on YouTube, industry sites, or social media posts. No spoilers, no Read More…