--- title: Communicating – Six Seconds at a Time description: Short-form video platforms present a challenge to communicators as well as a creative medium through which audiences can be engaged.  By James Mignano As marketers, we need to always be on the lookout for new ways to connect with our audiences in new, engaging ways. The challenge is not only discovering new tools, but also Read More… --- [Subscribe to our mailing list](https://www.ama-rochester.org/newsletter-sign-up) [![Rochester](https://www.ama-rochester.org/hs-fs/hubfs/raw_assets/public/AMARochester_September2022/images/ama-roc-logo-270x90-1.png?width=290&name=ama-roc-logo-270x90-1.png "Rochester")](https://www.ama-rochester.org/) [Join AMA | Rochester Today!](https://www.ama.org/ama-member-benefits/) Toggle navigation - [About](https://www.ama-rochester.org/about) - [About AMA Rochester](https://www.ama-rochester.org/about) - [Meet the Board](https://www.ama-rochester.org/about/meet-the-board) - [Volunteer Interest Form](https://www.ama-rochester.org/volunteer-interest-form) - [Career Center](https://jobs.ama-rochester.org/) - [Contact Us](https://www.ama-rochester.org/contact-us) - [Membership](https://www.ama-rochester.org/membership) - [Events](https://www.ama-rochester.org/upcoming-events) - [Pinnacle Awards](https://www.ama-rochester.org/pinnacle-awards) - [Blog](https://www.ama-rochester.org/blog) - [Collegiate Relations](https://www.ama-rochester.org/collegiate) - [Sponsors](https://www.ama-rochester.org/sponsors) ## Blog **March 26, 2014** by **AMA Rochester** ## Communicating – Six Seconds at a Time ***Short-form video platforms present a challenge to communicators as well as a creative medium through which audiences can be engaged. *** *By [James Mignano](https://twitter.com/j_mignano)* [![James Mignano, Account Coordinator, Text100](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png) “Vine requires us to communicate in a concise manner by distilling our message down to the essentials.” -James Mignano, Account Coordinator, Text100 As marketers, we need to always be on the lookout for new ways to connect with our audiences in new, engaging ways. The challenge is not only discovering new tools, but also adapting and quickly learning how to best use them in our campaigns. Make no mistake – a marketer never stops being a student. Recently, short-form video has taken center stage as the newest skill for us to learn. With the explosion of Vine’s six-second and Instagram’s 15-second clips, there is no ignoring the fact that individuals are consuming video much more than before. For example, did you know that [five tweets per second include a Vine?](http://the7thchamber.com/blog/brands-on-vine/) And plenty of those are [from brand accounts. ](http://mashable.com/2013/09/06/vine-brands/) To promote our upcoming event with Mike Volpe, CMO of HubSpot, we decided to dip our toes into the water of this new platform. Below are four Vines that we shot featuring some questions that Mike Volpe will answer for us next month. Do you have questions about in-bound marketing? Make a Vine and send it to us [@AMArochester](https://twitter.com/AMArochester)! And if you haven’t yet, be sure to register to hear [Mike Volpe speak with us on April 9!](https://www.ama-rochester.org/WP/events/hubspot-mike-volpe-in-rochester/)       ## Post navigation [Members Only Perk: Marketing for the Future](https://www.ama-rochester.org/blog/2014/03/25/marketing-future) [The Key Differences between Traditional and Inbound Marketing](https://www.ama-rochester.org/blog/2014/03/29/the-key-differences-between-traditional-and-inbound-marketing) #### AMA | Rochester [![Newsletter Sign Up](https://no-cache.hubspot.com/cta/default/22487987/interactive-181852606349.png)](https://www.ama-rochester.org/hs/cta/wi/redirect?encryptedPayload=AVxigLKRIyoheJUVuzqJSOAvYbDK8KltjKstBQNPTtWXh5vS1%2Fz3KFFVoMWU5RtSO12a0u6sOuSvex991dJigESHf01gMvM%2FqlrBK03LVAmF6vl2ehqBQGujC7h6RKaf6OlMRMBRBGbnr0WSXqHlPqfyP633Cq%2BUjP0DjZU7L4EdlFxkghBntN2UH9Y%2BYXn%2B87Ll1IFnzw%3D%3D&webInteractiveContentId=181852606349&portalId=22487987) - [About](https://www.ama-rochester.org/about) - [Membership](https://www.ama-rochester.org/membership) - [Events](https://www.ama-rochester.org/upcoming-events) - [Pinnacle Awards](https://www.ama-rochester.org/pinnacle-awards) - [Collegiate Relations](https://www.ama-rochester.org/collegiate) - [Blog](https://www.ama-rochester.org/blog) - [Sponsors](https://www.ama-rochester.org/sponsors) AMA | Rochester is the only professional association in the Western New York and Upstate New York Region specifically for marketers, by marketers. Join us to network, gain access to unique programming, and be a part of our growing community. ![BecomeMember](https://www.ama-rochester.org/hs-fs/hubfs/raw_assets/public/AMARochester_September2022/images/Spring-2017_AMA-300x250-Omni-SYD.jpg?width=300&name=Spring-2017_AMA-300x250-Omni-SYD.jpg "BecomeMember") ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "AMA Rochester", "url" : "https://www.ama-rochester.org/blog/author/chris-stocking-president-ama-rochester-1" }, "dateModified" : "2022-09-16T15:37:57.386Z", "datePublished" : "2014-03-26T11:14:48.000Z", "headline" : "Communicating – Six Seconds at a Time", "mainEntityOfPage" : { "@id" : "https://www.ama-rochester.org/blog/2014/03/26/communicating-six-seconds-at-a-time", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.ama-rochester.org/hubfs/AMA%20Rochester_Logo%202_Navy.png" }, "name" : "AMA | Rochester" } } ```