---
title: Big Businesses Think Small
description: In this episode of AMATV, hear how big businesses think small. More and more business-to-business (B2B) companies are using their own brands to boost small businesses, and how building customer intimacy transforms the customer experience, allowing your organization to surpass the results of traditional marketing campaigns. Also, learn tips on digital resumes for career planning, Read More…
---

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## Blog

**June 26, 2014** by **AMA Rochester**

## Big Businesses Think Small

## In this episode of AMATV, hear how big businesses think small.

More and more business-to-business (B2B) companies are using their own brands to boost small businesses, and how building customer intimacy transforms the customer experience, allowing your organization to surpass the results of traditional marketing campaigns.

Also, learn tips on digital resumes for career planning, trends in analytics, and gain access to email campaign success.

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[AMA | Rochester Announces Winners of the 2014 Pinnacle Awards](https://www.ama-rochester.org/blog/2014/05/23/ama-rochester-announces-winners-of-2014-pinnacle-awards-and-the-marketer-of-the-year)

[Lead Generation. Is it worth the effort?](https://www.ama-rochester.org/blog/2014/08/28/lead-generation-worth-effort)

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