---
title: Congratulations to all the winners
description: Congratulations to the Winners of the 2015 AMA|Rochester Pinnacle Awards! The spotlight was on Rochester’s most creative and strategic marketers at the third annual AMA|Rochester Pinnacle awards gala! A total of 36 awards and 8 honorable mentions were given out during the festive evening. Congratulations to all the winners who earned the right to ‘walk Read More…
---

[Subscribe to our mailing list](https://www.ama-rochester.org/newsletter-sign-up)

<https://www.facebook.com/AMARochester> <https://www.linkedin.com/company/ama-rochester/> <https://www.instagram.com/ama_rochester/?hl=en>

[![Rochester](https://www.ama-rochester.org/hs-fs/hubfs/raw_assets/public/AMARochester_September2022/images/ama-roc-logo-270x90-1.png?width=290&name=ama-roc-logo-270x90-1.png "Rochester")](https://www.ama-rochester.org/)

[Join AMA | Rochester Today!](https://www.ama.org/ama-member-benefits/)

Toggle navigation

- [About](https://www.ama-rochester.org/about)
  
  
  
    - [About AMA Rochester](https://www.ama-rochester.org/about)
    - [Meet the Board](https://www.ama-rochester.org/about/meet-the-board)
    - [Volunteer Interest Form](https://www.ama-rochester.org/volunteer-interest-form)
    - [Career Center](https://jobs.ama-rochester.org/)
    - [Contact Us](https://www.ama-rochester.org/contact-us)
- [Membership](https://www.ama-rochester.org/membership)
- [Events](https://www.ama-rochester.org/upcoming-events)
- [Pinnacle Awards](https://www.ama-rochester.org/pinnacle-awards)
- [Blog](https://www.ama-rochester.org/blog)
- [Collegiate Relations](https://www.ama-rochester.org/collegiate)
- [Sponsors](https://www.ama-rochester.org/sponsors)

## Blog

**May 21, 2015** by **AMA Rochester**

## Congratulations to all the winners

## **Congratulations to the Winners of the 2015 AMA|Rochester Pinnacle Awards!**

The spotlight was on Rochester’s most creative and strategic marketers at the third annual AMA|Rochester Pinnacle awards gala! A total of 36 awards and 8 honorable mentions were given out during the festive evening. Congratulations to all the winners who earned the right to ‘walk the green carpet’, and to our fabulous finalists, too.

We also want to give a special shout-out to the co-chairs of this year’s AMA|Rochester Pinnacle awards program – Jill Kemp and Kelly Chapman – and all the great volunteers who made last night memorable.

### **MARKETER OF THE YEAR**

***For-profit: Truth Collective for Kodak/Kodak FilmWorthy***

***Non-profit: McDougall Communications for the National Warplane Museum***

### **PINNACLE AWARD WINNNERS**

#### **For-Profit Campaigns**

**Branding Campaign**

Winner: Digu *for Pharos*

**Business-to-Business Communications**

Winner: *Truth Collective for Kodak*

**Business-to-Customer Communications**

Winner: *Catalyst for Xeikon Digital Presses*

Honorable Mention: *Tipping Point Communications for Darien Lake Theme Park*

**Integrated Marketing Campaign**

Winner: *Partners + Napier for Friendship Cottage Cheese*

**Small Budget Campaign**

Winner: *Truth Collective for Islamorada Beer Company*

**Small Business**

Winner: *Hybridge Network, LLC*

New Product or Service Launch

Winner: *Brite Computers*

**Special Event**

Winner: *Carestream Health*

Honorable mention: *Roberts Communications for Xerox Corporation;*

Honorable mention: *Text 100 for Xerox Corporation*

 

#### **For-Profit Tactics**

**Advertising (Print)**

Winner: *Carestream Health*

**Advertising (Online)              **

Winner: *Partners + Napier for ConAgra*

Honorable mention: *Carestream Health*

**Blog                                                                  **

Winner: *Carestream Health*

**Collateral                                  **

Winner: *Rochester Software Associates*

**Direct Mail/Direct Response                    **

Winner: *Roberts Communications for Xerox Corporation*

Honorable mention: *Partners + Napier for Delta Private Jets*

**Logo Design                                                                                       **

Winner: *ShortSheets*

**Online/Interactive    **

Winner: *Zimmet Group for Xerox Corporation*

**Print Piece/Packaging                                             **

Winner: *ShortSheets*

**Social Media Initiative                                                                                     **

Winner: *Dixon Schwabl for Frontier Communications*

**Video/Audio Spot                                                                   **

Winner: *Truth Collective and SMART Technologies*

**Website                                                                                **

Winner: *Roberts Communications for Xerox Corporation*

Honorable Mention: *Hybridge Network, LLC*

#### **Non-Profit Campaigns**

**Branding Campaign                                              **

Winner: *UR Medicine*

**Business-to-Customer Communications                                                                    **

Winner: *Monroe Community College*

**Integrated Marketing Campaign         **

Winner: *Roberts Communications for Excellus Blue Cross Blue Shield*

**Small Budget Campaign                                                                                                          **

Winner: *McDougall Communications for National Warplane Museum*

**Special Event                                                                                                         **

Winner: *Partners + Napier for National Multiple Sclerosis Society*

Winner: *Summit Federal Credit Union*

#### **Non-Profit Tactics**

**Advertising (Online)     **

Winner: *Zimmet Group for The Strong*

**Collateral                                                      **

Winner: Highland Hospital

**Direct Response                    **

Winner: *United Way of Greater Rochester*

Honorable mention: *The Strong*

**Logo Design                                    **

Winner: *Finger Lakes Community College*

**Print Piece/Packaging                                     **

Winner: *Highland Hospital*

**Social Media Initiative          **

Winner: *Dixon Schwabl for Heritage Classic Foundation*

**Video/Audio Spot                                                                        **

Winner: *Partners + Napier for Excellus BlueCross BlueShield*

Winner: *Finger Lakes Community College*

**Website                                                               **

Winner: *The Strong*

Honorable mention: *RIT Production Services for RIT Inn and Conference Center*

| **Congratulations to the Finalists** |
| --- |
| Antithesis Advertising for Regional Transit Service (RTS) |
| Brand Cool for NYSERDA |
| Brand Cool for Rohrbach Brewing Company |
| Brand Cool for The Children’s Agenda |
| Break The Ice Media for Casa Larga Vineyards |
| Clark CSM for the YMCA of Greater Rochester |
| Dumbwaiter Design for Bully Hill Vineyards |
| Dumbwaiter Design for Troyer Race Cars |
| Hairzoo |
| ITX Corp. for 5LINX |
| L-Tron Corporation |
| Martino Flynn |
| Martino Flynn for the Buffalo Bills |
| Martino Flynn for The Mentholatum Company |
| Partners + Napier for Mederma |
| Paychex |
| RIT Production Services for NYS Pollution Prevention Institute |
| RIT Production Services for Rochester Institute of Technology |
| RIT Production Services for The Wallace Center at RIT |
| Roberts Communications for Iberdrola/RGE/NYSEG |
| Roberts Communications for Rochester Advertising Federation |
| Rome Celli–Associate Real Estate Broker |
| SIGMA Marketing for an Automobile Client |
| The Marketing Collaborative for Cornell University Computing and Information Science |
| The Verdi Group for Carestream Health |
| Truth Collective for Cooper Vision |

### **Thank You, Awards Committee**

Jill Kemp, Co-Chair/Vice President, AMA|Rochester Awards

Kelly Chapman, Co-Chair

Mike Baron

Tanya Babcock

Rachel Ballatori

Holly Barrett

Christian Costa

Kelly Chapman

Laurie Dwyer

Katie Kilfoyle Remis

Heidi Marcin

Mary Ellen McArdle

Gretchen McGrath

Alexandra Myers

Greg Napierala

Nikki Nisbet

Cathy Rubino Hines

Susan Sullivan

Paul Schiller

<http://www.facebook.com/share.php?u=https://www.ama-rochester.org/blog/2015/05/21/congratulations-to-all-the-winners> <https://twitter.com/intent/tweet?url=https://www.ama-rochester.org/blog/2015/05/21/congratulations-to-all-the-winners&text=Congratulations%20to%20all%20the%20winners> <http://www.linkedin.com/shareArticle?mini=true&url=https://www.ama-rochester.org/blog/2015/05/21/congratulations-to-all-the-winners> <https://www.addtoany.com/share>

## Post navigation

[Winning campaigns: Snapshots of Previous Pinnacle Recipients: Excellus BlueCross BlueShield](https://www.ama-rochester.org/blog/2015/05/11/2014-non-profit-marketer-of-the-year-excellus-bluecross-blueshield)

[Work the Room Like A Pro – Networking Tips for the Rest of Us.](https://www.ama-rochester.org/blog/2015/06/04/work-the-room-like-a-pro-networking-tips-for-the-rest-of-us)

#### AMA | Rochester [![Newsletter Sign Up](https://no-cache.hubspot.com/cta/default/22487987/interactive-181852606349.png)](https://www.ama-rochester.org/hs/cta/wi/redirect?encryptedPayload=AVxigLIQXUGXP71e59eoCfYBp4FfHIJE8YG0feadSYBOotd%2BLmhylLAKWSXDvFetU1rBtRSbKJVLb1idiGLL%2FwGicAJrxHNsq%2B4uTlBixWvn6vpsFsqqwjz3yWSmzxtnXNL%2FRAv8IpiOAzm2OgYxwCcAlsU7Az76vEYc35X0ag0xbCMcMPSj3LyydYMc0%2B7Y0IuePLh%2B%2Fw%3D%3D&webInteractiveContentId=181852606349&portalId=22487987)

- [About](https://www.ama-rochester.org/about)
- [Membership](https://www.ama-rochester.org/membership)
- [Events](https://www.ama-rochester.org/upcoming-events)
- [Pinnacle Awards](https://www.ama-rochester.org/pinnacle-awards)
- [Collegiate Relations](https://www.ama-rochester.org/collegiate)
- [Blog](https://www.ama-rochester.org/blog)
- [Sponsors](https://www.ama-rochester.org/sponsors)

AMA | Rochester is the only professional association in the Western New York and Upstate New York Region specifically for marketers, by marketers. Join us to network, gain access to unique programming, and be a part of our growing community.

![BecomeMember](https://www.ama-rochester.org/hs-fs/hubfs/raw_assets/public/AMARochester_September2022/images/Spring-2017_AMA-300x250-Omni-SYD.jpg?width=300&name=Spring-2017_AMA-300x250-Omni-SYD.jpg "BecomeMember")

<https://www.facebook.com/AMARochester> <https://www.linkedin.com/company/ama-rochester/> <https://www.instagram.com/ama_rochester/?hl=en>

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "AMA Rochester",
    "url" : "https://www.ama-rochester.org/blog/author/chris-stocking-president-ama-rochester-1"
  },
  "dateModified" : "2022-09-16T15:41:29.394Z",
  "datePublished" : "2015-05-21T20:30:40.000Z",
  "headline" : "Congratulations to all the winners",
  "mainEntityOfPage" : {
    "@id" : "https://www.ama-rochester.org/blog/2015/05/21/congratulations-to-all-the-winners",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://www.ama-rochester.org/hubfs/AMA%20Rochester_Logo%202_Navy.png"
    },
    "name" : "AMA | Rochester"
  }
}
```