--- title: C-Suite Should Be Social to Increase Company Value description: Your stakeholders are online and your executives should be, too. Bring your C-suite executives with you to AMA | Rochester’s special education event to learn how to be strategically social from LinkedIn Master and National CEO Consultant, D.B. Wienke on Oct. 6. Wienke, who is also a a national consultant to CEOs and a former Read More… --- [Subscribe to our mailing list](https://www.ama-rochester.org/newsletter-sign-up) [![Rochester](https://www.ama-rochester.org/hs-fs/hubfs/raw_assets/public/AMARochester_September2022/images/ama-roc-logo-270x90-1.png?width=290&name=ama-roc-logo-270x90-1.png "Rochester")](https://www.ama-rochester.org/) [Join AMA | Rochester Today!](https://www.ama.org/ama-member-benefits/) Toggle navigation - [About](https://www.ama-rochester.org/about) - [About AMA Rochester](https://www.ama-rochester.org/about) - [Meet the Board](https://www.ama-rochester.org/about/meet-the-board) - [Volunteer Interest Form](https://www.ama-rochester.org/volunteer-interest-form) - [Career Center](https://jobs.ama-rochester.org/) - [Contact Us](https://www.ama-rochester.org/contact-us) - [Membership](https://www.ama-rochester.org/membership) - [Events](https://www.ama-rochester.org/upcoming-events) - [Pinnacle Awards](https://www.ama-rochester.org/pinnacle-awards) - [Blog](https://www.ama-rochester.org/blog) - [Collegiate Relations](https://www.ama-rochester.org/collegiate) - [Sponsors](https://www.ama-rochester.org/sponsors) ## Blog **September 10, 2015** by **AMA Rochester** ## C-Suite Should Be Social to Increase Company Value ## Your stakeholders are online and your executives should be, too. Bring your C-suite executives with you to AMA | Rochester’s special education event to learn how to be strategically social from LinkedIn Master and National CEO Consultant, [D.B. Wienke](https://www.linkedin.com/profile/view?id=24345834&authType=NAME_SEARCH&authToken=5U5S&locale=en_US&trk=tyah&trkInfo=clickedVertical%3Amynetwork%2CclickedEntityId%3A24345834%2CauthType%3ANAME_SEARCH%2Cidx%3A1-1-1%2CtarId%3A1441050634417%2Ctas%3Adb%20wienke) on Oct. 6. Wienke, who is also a a national consultant to CEOs and a former Fortune 500 CMO, will open the event with an hour-long presentation explaining how CEOs can use LinkedIn to speak directly to stakeholders and raise your company’s market value. Following Wienke’s presentation, we’ll get tactical with a hands-on workshop geared toward business development. We’ll open up our laptops and tablets and learn best practices for generating referrals, and tips on developing original content. Ms. Wienke will be joined by [Mike Kaufman](https://www.linkedin.com/pub/michael-kaufman/1b/535/738), Senior Vice President, Senior Financial Advisor/Global Wealth & Investment Management at Merrill Lynch. Mr. Kaufman will step through a case study with examples of ways to monetize LinkedIn activity. You’ll leave this hands-on workshop with actionable tactics! ### [Register today](http://www.eventbrite.com/e/linkedin-for-business-workshop-tickets-18341011459) for this smart, strategic workshop, and bring your CEO so they’ll be on board when you’re ready to amp up your online marketing. Join Us **Event details** **When?** Tuesday, Oct. 6 7:30 a.m. Registration & breakfast 8 – 9 a.m. Presentation by D.B. Wienke 9 – 9:15 Break 9:20 – 11 a.m. Interactive workshop with D.B. Wienke & Mike Kaufman **Where?** Mario’s 2740 Monroe Ave., Rochester, NY **Pricing** AMA member $59 Non-member $89 SMPS Member $69 Student $39 Group of 10 $530 ### Thanks to our sponsors for making this event possible: [![K & H Group Merrill Lynch is a proud sponsor](https://www.ama-rochester.org/hubfs/Imported_Blog_Media/KandH-Group-Merrill-Lynch-300x94-1.jpg)](https://www.ml.com/MLWM/System/ViewFAPage.aspx?pageurl=KH_GROUP&locator=2C8C74AC-04AB-4D14-95D4-50E05906016C) [![rbj](https://www.ama-rochester.org/hubfs/Imported_Blog_Media/rbj.jpg)](http://rbj.net/) **About D.B. Wienke** D. B. Wienke’s career spans 25 years of award-winning work. Her client engagements include both private and public entities of all sizes with recent invitations to IBM Systems Sales Academy, Florida Association of Chamber Professionals, Hough Graduate School of Business at University of Florida. Her companion workbook, “The Most Authoritative Guide to LinkedIn and Social Selling,” is available on Amazon. Ms. Wienke’s career started with Procter & Gamble, then News Corporation in New York and more recently, PNC Bank. Ms. Wienke facilitated customer-centric programs for their 1,200 branch banking network in nine states, working in service sectors including private banking, commercial banking, business banking, retail banking, mortgage banking and online banking. Of special note is the partnership program with The Wall Street Journal in addition to ESPN and MLB sponsorships. As Director of Corporate Marketing and Communications of a Top 100 Hospital system, Ms. Wienke has oversight for physician relations, digital marketing, written publications and consumer-facing programs. Ms. Wienke earned her MBA from Northwestern University’s Kellogg School of Management with a dual concentration in Management Strategy and Marketing. Her Bachelor of Arts in Economics was obtained at Denison University, Ohio. ## Post navigation [Lenovo creates customizable logo to suit “digital-first, social-centric marketing”](https://www.ama-rochester.org/blog/2015/08/14/lenovo-creates-customizable-logo-to-suit-digital-first-social-centric-marketing) [Head ‘Back to School’ with AMA|Rochester Programming Events](https://www.ama-rochester.org/blog/2015/09/11/2016-programming) #### AMA | Rochester [![Newsletter Sign Up](https://no-cache.hubspot.com/cta/default/22487987/interactive-181852606349.png)](https://www.ama-rochester.org/hs/cta/wi/redirect?encryptedPayload=AVxigLK527sj74MX5yZaxII4EGHqyXpiTHDLA8vAyNohqNNk0X068PL3TEClNmV9N4NRnVqKBhZrY72CIufD2HCf%2BZk5j1C2NGbVcSooHDpcPpuNNEBZ%2BUrJvZ06PmgKV83je0R6tbQ408g%2BraC%2Bdws1S6AknGccXddHbJBs47BpTi1%2BjRKm%2F1zN9UwdoxJtat9jlFbckg%3D%3D&webInteractiveContentId=181852606349&portalId=22487987) - [About](https://www.ama-rochester.org/about) - [Membership](https://www.ama-rochester.org/membership) - [Events](https://www.ama-rochester.org/upcoming-events) - [Pinnacle Awards](https://www.ama-rochester.org/pinnacle-awards) - [Collegiate Relations](https://www.ama-rochester.org/collegiate) - [Blog](https://www.ama-rochester.org/blog) - [Sponsors](https://www.ama-rochester.org/sponsors) AMA | Rochester is the only professional association in the Western New York and Upstate New York Region specifically for marketers, by marketers. Join us to network, gain access to unique programming, and be a part of our growing community. ![BecomeMember](https://www.ama-rochester.org/hs-fs/hubfs/raw_assets/public/AMARochester_September2022/images/Spring-2017_AMA-300x250-Omni-SYD.jpg?width=300&name=Spring-2017_AMA-300x250-Omni-SYD.jpg "BecomeMember") ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "AMA Rochester", "url" : "https://www.ama-rochester.org/blog/author/chris-stocking-president-ama-rochester-1" }, "dateModified" : "2022-09-16T15:37:25.049Z", "datePublished" : "2015-09-10T09:45:27.000Z", "headline" : "C-Suite Should Be Social to Increase Company Value", "mainEntityOfPage" : { "@id" : "https://www.ama-rochester.org/blog/2015/09/10/c-suite-should-be-social-to-increase-company-value", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.ama-rochester.org/hubfs/AMA%20Rochester_Logo%202_Navy.png" }, "name" : "AMA | Rochester" } } ```