--- title: Leverage LinkedIn to Increase Corporate Value & Business Development description: "PRESS RELEASE For Immediate Release Contact: Katie Kilfoyle Remis, AMA|Rochester Mobile: 585.729.2204 Email Katie Kilfoyle Remis Rochester NY – Traditionally marketers have driven the social media strategy, however, with stakeholders online, executives should be, too.  On Oct. 6, LinkedIn Master and National CEO Consultant, D.B. Wienke, will explain how executives can use LinkedIn to speak Read More…" --- [Subscribe to our mailing list](https://www.ama-rochester.org/newsletter-sign-up) [![Rochester](https://www.ama-rochester.org/hs-fs/hubfs/raw_assets/public/AMARochester_September2022/images/ama-roc-logo-270x90-1.png?width=290&name=ama-roc-logo-270x90-1.png "Rochester")](https://www.ama-rochester.org/) [Join AMA | Rochester Today!](https://www.ama.org/ama-member-benefits/) Toggle navigation - [About](https://www.ama-rochester.org/about) - [About AMA Rochester](https://www.ama-rochester.org/about) - [Meet the Board](https://www.ama-rochester.org/about/meet-the-board) - [Volunteer Interest Form](https://www.ama-rochester.org/volunteer-interest-form) - [Career Center](https://jobs.ama-rochester.org/) - [Contact Us](https://www.ama-rochester.org/contact-us) - [Membership](https://www.ama-rochester.org/membership) - [Events](https://www.ama-rochester.org/upcoming-events) - [Pinnacle Awards](https://www.ama-rochester.org/pinnacle-awards) - [Blog](https://www.ama-rochester.org/blog) - [Collegiate Relations](https://www.ama-rochester.org/collegiate) - [Sponsors](https://www.ama-rochester.org/sponsors) ## Blog **September 11, 2015** by **AMA Rochester** ## Leverage LinkedIn to Increase Corporate Value & Business Development ## **PRESS RELEASE** #### For Immediate Release Contact: [Katie Kilfoyle Remis](http://www.linkedin.com/in/katiekilfoyleremis), AMA|Rochester Mobile: 585.729.2204 Email [Katie Kilfoyle Remis](http://katie.kilfoyle@ama-rochester.org) **Rochester NY** – Traditionally marketers have driven the social media strategy, however, with stakeholders online, executives should be, too.  On Oct. 6, LinkedIn Master and National CEO Consultant, [D.B. Wienke](https://www.linkedin.com/profile/view?id=24345834&authType=NAME_SEARCH&authToken=5U5S&locale=en_US&trk=tyah&trkInfo=clickedVertical%3Amynetwork%2CclickedEntityId%3A24345834%2CauthType%3ANAME_SEARCH%2Cidx%3A1-1-1%2CtarId%3A1441050634417%2Ctas%3Adb%20wienke), will explain how executives can use LinkedIn to speak directly to stakeholders, raise their company’s market value, and drive sales This special education event from AMA | Rochester will help any business owner or executive in any profession raise their social profile. It is also designed for people in the marketing profession who manage a company’s digital profile. Wienke, who is also a national consultant to CEOs and a former Fortune 500 CMO, will open the event with an hour-long presentation. A hands-on workshop will follow her presentation. Workshop attendees will learn best practices for generating referrals, and tips on developing original content. Wienke will be joined by [Mike Kaufman](https://www.linkedin.com/pub/michael-kaufman/1b/535/738), senior vice president, senior financial advisor/global wealth & investment management at Merrill Lynch. Kaufman will walk participants through a case study with examples of ways to monetize LinkedIn activity. [Learn more](https://ama-rochester.org/c-suite-should-be-social-to-increase-company-value/) or [register today](http://www.eventbrite.com/e/linkedin-for-business-workshop-tickets-18341011459) at [www.ama-rochester.org](https://www.ama-rochester.org) for this smart, strategic workshop, and amp up your online marketing. **ABOUT AMA|ROCHESTER** Founded in 1950, the American Marketing Association’s Rochester Chapter is Rochester New York’s only professional organization run by marketers for marketers. 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Join us to network, gain access to unique programming, and be a part of our growing community. ![BecomeMember](https://www.ama-rochester.org/hs-fs/hubfs/raw_assets/public/AMARochester_September2022/images/Spring-2017_AMA-300x250-Omni-SYD.jpg?width=300&name=Spring-2017_AMA-300x250-Omni-SYD.jpg "BecomeMember") ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "AMA Rochester", "url" : "https://www.ama-rochester.org/blog/author/chris-stocking-president-ama-rochester-1" }, "dateModified" : "2022-09-16T15:37:30.493Z", "datePublished" : "2015-09-11T09:55:42.000Z", "headline" : "Leverage LinkedIn to Increase Corporate Value & Business Development", "mainEntityOfPage" : { "@id" : "https://www.ama-rochester.org/blog/2015/09/11/leverage-linkedin-to-increase-corporate-value-business-development", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.ama-rochester.org/hubfs/AMA%20Rochester_Logo%202_Navy.png" }, "name" : "AMA | Rochester" } } ```