---
title: "Forbes: 18 Reasons Why You Need Every Employee Using LinkedIn Every Day"
description: Corporations are finally waking up to the fact that they need to engage all their people in social media. The impact of social media on a company’s brand is monumental, and it affects everyone throughout your organization – from the entry-level millennials you just hired to your CEO. Senior management often balks at the need Read More…
---

[Blog - AMA | Rochester](https://www.ama-rochester.org/blog)

# [Forbes: 18 Reasons Why You Need Every Employee Using LinkedIn Every Day](https://www.ama-rochester.org/blog/2015/09/16/forbes-18-reasons-why-you-need-every-employee-using-linkedin-every-day)

 Written by [AMA Rochester](https://www.ama-rochester.org/blog/author/chris-stocking-president-ama-rochester-1) | Sep 16, 2015, 9:34:56 PM

Corporations are finally waking up to the fact that they need to engage *all* their people in social media. The impact of social media on a company’s brand is monumental, and it affects everyone throughout your organization – from the entry-level millennials you just hired to your CEO.

Senior management often balks at the need to be social savvy, but according to a [study](http://www.brandfog.com/CEOSocialMediaSurvey/BRANDfog_2014_CEO_Survey.pdf) by BrandFog, “CEOs are better leaders who can strengthen brands, build trust in products and services, demonstrate brand values, and communicate accountability – all by simply being on a social network.”

But where do you start? I say with LinkedIn. Why?

[Read the full article here.](http://www.forbes.com/sites/williamarruda/2015/04/19/18-reasons-why-you-need-every-employee-using-linkedin-every-day/)

[View full post](https://www.ama-rochester.org/blog/2015/09/16/forbes-18-reasons-why-you-need-every-employee-using-linkedin-every-day)

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