--- title: Blog - AMA | Rochester | AMA Rochester description: Blog - AMA | Rochester --- [Subscribe to our mailing list](https://www.ama-rochester.org/newsletter-sign-up) [![Rochester](https://www.ama-rochester.org/hs-fs/hubfs/raw_assets/public/AMARochester_September2022/images/ama-roc-logo-270x90-1.png?width=290&name=ama-roc-logo-270x90-1.png "Rochester")](https://www.ama-rochester.org/) [Join AMA | Rochester Today!](https://www.ama.org/ama-member-benefits/) Toggle navigation - [About](https://www.ama-rochester.org/about) - [About AMA Rochester](https://www.ama-rochester.org/about) - [Meet the Board](https://www.ama-rochester.org/about/meet-the-board) - [Volunteer Interest Form](https://www.ama-rochester.org/volunteer-interest-form) - [Career Center](https://jobs.ama-rochester.org/) - [Contact Us](https://www.ama-rochester.org/contact-us) - [Membership](https://www.ama-rochester.org/membership) - [Events](https://www.ama-rochester.org/upcoming-events) - [Pinnacle Awards](https://www.ama-rochester.org/pinnacle-awards) - [Blog](https://www.ama-rochester.org/blog) - [Collegiate Relations](https://www.ama-rochester.org/collegiate) - [Sponsors](https://www.ama-rochester.org/sponsors) ![AMA Rochester](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) ## AMA Rochester ![What Is Lead Generation? A Simple Guide for Marketers](https://www.ama-rochester.org/hubfs/ChatGPT%20Image%20May%201%2c%202026%2c%2008_31_07%20AM-1.png) **May 15, 2026** ### [What Is Lead Generation? A Simple Guide for Marketers](https://www.ama-rochester.org/blog/what-is-lead-generation-a-simple-guide-for-marketers) Why Lead Generation Is Not as Complicated as It Seems Lead generation is one of those marketing...[Read More…](https://www.ama-rochester.org/blog/what-is-lead-generation-a-simple-guide-for-marketers) ![3 Generative AI Prompt Tips for Marketers (Plus 5 Free Prompts)](https://www.ama-rochester.org/hubfs/christin-hume-Hcfwew744z4-unsplash.jpg) **April 1, 2024** by **AMA Rochester** ### [3 Generative AI Prompt Tips for Marketers (Plus 5 Free Prompts)](https://www.ama-rochester.org/blog/3-generative-ai-prompt-tips-for-marketers-plus-5-free-prompts) As generative AI continues to entrench itself into the marketing profession, it’s important to... [Read More…](https://www.ama-rochester.org/blog/3-generative-ai-prompt-tips-for-marketers-plus-5-free-prompts) ![Picking a Partner: Key Considerations When Selecting a Digital Agency](https://www.ama-rochester.org/hubfs/Multi%20ethnic%20group%20of%20succesful%20creative%20business%20people%20using%20a%20laptop%20during%20candid%20meeting.jpeg) **March 14, 2024** by **AMA Rochester** ### [Picking a Partner: Key Considerations When Selecting a Digital Agency](https://www.ama-rochester.org/blog/key-considerations-when-selecting-a-digital-agency) Labor shortages, changing skillsets and limited resources are all challenges that marketers face.... [Read More…](https://www.ama-rochester.org/blog/key-considerations-when-selecting-a-digital-agency) ![You Have to Teach Your Sales Team How to Use Marketing Content](https://www.ama-rochester.org/hubfs/Businesswoman%20pointing%20at%20laptop%20with%20coworkers%20at%20desk%20in%20creative%20office.jpeg) **February 14, 2024** by **AMA Rochester** ### [You Have to Teach Your Sales Team How to Use Marketing Content](https://www.ama-rochester.org/blog/you-have-to-teach-your-sales-team-how-to-use-marketing-content) You've invested time, resources, and expertise into crafting valuable marketing content—blog posts,... [Read More…](https://www.ama-rochester.org/blog/you-have-to-teach-your-sales-team-how-to-use-marketing-content) ![Seasoned Advice for Early Career Marketing Professionals](https://www.ama-rochester.org/hubfs/SJF.jpg) **February 6, 2024** by **AMA Rochester** ### [Seasoned Advice for Early Career Marketing Professionals](https://www.ama-rochester.org/blog/seasoned-advice-for-early-career-marketing-professionals) On January 23, AMA | Rochester hosted a “Speed Networking” event with St. John Fisher University’s... [Read More…](https://www.ama-rochester.org/blog/seasoned-advice-for-early-career-marketing-professionals) ![Marketers Love Data – But How Do Your Customers Really Feel?](https://www.ama-rochester.org/hubfs/AMA%20data%20blog%20post.jpg) **January 10, 2024** by **AMA Rochester** ### [Marketers Love Data – But How Do Your Customers Really Feel?](https://www.ama-rochester.org/blog/marketers-love-data-but-how-do-your-customers-really-feel) “We’re a data-driven organization.” [Read More…](https://www.ama-rochester.org/blog/marketers-love-data-but-how-do-your-customers-really-feel) ![Pinnacle Awards Prep: Key Dates & Submission Tips](https://www.ama-rochester.org/hubfs/Save%20the%20Date%20on%20a%20wood%20cube%20in%20a%20corporate%20background.jpeg) **December 13, 2023** by **AMA Rochester** ### [Pinnacle Awards Prep: Key Dates & Submission Tips](https://www.ama-rochester.org/blog/pinnacle-awards-prep-key-dates-submission-tips) Award season is almost upon us, and AMA Rochester is excited to announce some important details and... [Read More…](https://www.ama-rochester.org/blog/pinnacle-awards-prep-key-dates-submission-tips) ![5 Ways Effective Communication Strategies Drive Business Success](https://www.ama-rochester.org/hubfs/Unposed%20group%20of%20creative%20business%20people%20in%20an%20open%20concept%20office%20brainstorming%20their%20next%20project..jpeg) **October 30, 2023** by **AMA Rochester** ### [5 Ways Effective Communication Strategies Drive Business Success](https://www.ama-rochester.org/blog/5-ways-effective-communication-strategies-drive-business-success) The communications function is a key part of the overall marketing equation. And in the... [Read More…](https://www.ama-rochester.org/blog/5-ways-effective-communication-strategies-drive-business-success) ![Leading Without Blame: Cultivating Trust and Respect](https://www.ama-rochester.org/hubfs/Back%20view%20of%20confident%20businesswoman%20with%20arm%20on%20waist.jpeg) **September 26, 2023** by **AMA Rochester** ### [Leading Without Blame: Cultivating Trust and Respect](https://www.ama-rochester.org/blog/leading-without-blame-cultivating-trust-and-respect) As emerging leaders, it's natural to want to prove yourself, showcase your skills, and drive your... [Read More…](https://www.ama-rochester.org/blog/leading-without-blame-cultivating-trust-and-respect) ![Person typing on a computer](https://www.ama-rochester.org/hubfs/kenny-eliason-3GZNPBLImWc-unsplash.jpg) **April 5, 2023** by **AMA Rochester** ### [What is Content Marketing? 3 Tips for Success](https://www.ama-rochester.org/blog/what-is-content-marketing) If you've been in the world of marketing for more than a few days then you know content marketing... [Read More…](https://www.ama-rochester.org/blog/what-is-content-marketing) [Older posts](https://www.ama-rochester.org/blog/author/chris-stocking-president-ama-rochester-1/page/2) Newer posts #### AMA | Rochester [![Newsletter Sign Up](https://no-cache.hubspot.com/cta/default/22487987/interactive-181852606349.png)](https://www.ama-rochester.org/hs/cta/wi/redirect?encryptedPayload=AVxigLLKQk6%2FkImzWdpv7t4zBHjI3029tZbFxonR4vJ%2FHl6u2buMhvl4GBRTcwsYJF6UAaB4hWssXAclzAhA%2FNZwtCZxotT9sfDj94emazJIkZBGZ%2FoCQlJ0GwzDiN12cjietVL%2FcaZtFD7YjgGR1VJJUlD4LNNBJ3knuvjr38M97mV5lI1l6lYp9MoN3UraYaRdO8d8Lw%3D%3D&webInteractiveContentId=181852606349&portalId=22487987) - [About](https://www.ama-rochester.org/about) - [Membership](https://www.ama-rochester.org/membership) - [Events](https://www.ama-rochester.org/upcoming-events) - [Pinnacle Awards](https://www.ama-rochester.org/pinnacle-awards) - [Collegiate Relations](https://www.ama-rochester.org/collegiate) - [Blog](https://www.ama-rochester.org/blog) - [Sponsors](https://www.ama-rochester.org/sponsors) AMA | Rochester is the only professional association in the Western New York and Upstate New York Region specifically for marketers, by marketers. 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