---
title: Blog - AMA | Rochester | Kathy Dutton-Fanning - VP, Programming
description: Blog - AMA | Rochester
---

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## Kathy Dutton-Fanning - VP, Programming

![What Is Lead Generation? A Simple Guide for Marketers](https://www.ama-rochester.org/hubfs/ChatGPT%20Image%20May%201%2c%202026%2c%2008_31_07%20AM-1.png)

**May 15, 2026**

### [What Is Lead Generation? A Simple Guide for Marketers](https://www.ama-rochester.org/blog/what-is-lead-generation-a-simple-guide-for-marketers)

 Why Lead Generation Is Not as Complicated as It Seems Lead generation is one of those marketing...[Read More…](https://www.ama-rochester.org/blog/what-is-lead-generation-a-simple-guide-for-marketers)

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