--- title: Blog - AMA | Rochester description: Blog - AMA | Rochester --- [Subscribe to our mailing list](https://www.ama-rochester.org/newsletter-sign-up) [![Rochester](https://www.ama-rochester.org/hs-fs/hubfs/raw_assets/public/AMARochester_September2022/images/ama-roc-logo-270x90-1.png?width=290&name=ama-roc-logo-270x90-1.png "Rochester")](https://www.ama-rochester.org/) [Join AMA | Rochester Today!](https://www.ama.org/ama-member-benefits/) Toggle navigation - [About](https://www.ama-rochester.org/about) - [About AMA Rochester](https://www.ama-rochester.org/about) - [Meet the Board](https://www.ama-rochester.org/about/meet-the-board) - [Volunteer Interest Form](https://www.ama-rochester.org/volunteer-interest-form) - [Career Center](https://jobs.ama-rochester.org/) - [Contact Us](https://www.ama-rochester.org/contact-us) - [Membership](https://www.ama-rochester.org/membership) - [Events](https://www.ama-rochester.org/upcoming-events) - [Pinnacle Awards](https://www.ama-rochester.org/pinnacle-awards) - [Blog](https://www.ama-rochester.org/blog) - [Collegiate Relations](https://www.ama-rochester.org/collegiate) - [Sponsors](https://www.ama-rochester.org/sponsors) ## Blog ![What Is Lead Generation? A Simple Guide for Marketers](https://www.ama-rochester.org/hubfs/ChatGPT%20Image%20May%201%2c%202026%2c%2008_31_07%20AM-1.png) **May 15, 2026** ### [What Is Lead Generation? A Simple Guide for Marketers](https://www.ama-rochester.org/blog/what-is-lead-generation-a-simple-guide-for-marketers) Why Lead Generation Is Not as Complicated as It Seems Lead generation is one of those marketing...[Read More…](https://www.ama-rochester.org/blog/what-is-lead-generation-a-simple-guide-for-marketers) ![15 Marketing Campaign Ideas You Can Launch This Month](https://www.ama-rochester.org/hubfs/ChatGPT%20Image%20Apr%2017%2c%202026%2c%2010_19_57%20AM.png) **May 15, 2026** by **Ethan Vann** ### [15 Marketing Campaign Ideas You Can Launch This Month](https://www.ama-rochester.org/blog/15-marketing-campaign-ideas-you-can-launch-this-month) Simple Campaigns That Drive Real Results Marketing campaigns do not always have to be big,... [Read More…](https://www.ama-rochester.org/blog/15-marketing-campaign-ideas-you-can-launch-this-month) ![How to Write Marketing Emails That Actually Get Opened (and Improve Over Time)](https://www.ama-rochester.org/hubfs/AI-Generated%20Media/Images/Modern%20Workspace%20with%20Email%20Marketing%20Dashboard%20and%20Coffee.png) **May 15, 2026** by **Ethan Vann** ### [How to Write Marketing Emails That Actually Get Opened (and Improve Over Time)](https://www.ama-rochester.org/blog/how-to-write-marketing-emails-that-actually-get-opened-and-improve-over-time) Writing marketing emails can feel intimidating at first. There is pressure to write something... [Read More…](https://www.ama-rochester.org/blog/how-to-write-marketing-emails-that-actually-get-opened-and-improve-over-time) ![Where to Look: Navigating Internship Searching in 2026](https://www.ama-rochester.org/hubfs/smiling-businesswoman-shaking-hand-with-senior-businessman-board-meeting_23-2147923358.jpg.webp) **May 6, 2026** by **Ethan Vann** ### [Where to Look: Navigating Internship Searching in 2026](https://www.ama-rochester.org/blog/where-to-look-navigating-internship-searching-in-2026) Finding an internship in 2026 sounds simple on paper. There are more platforms than ever, more... [Read More…](https://www.ama-rochester.org/blog/where-to-look-navigating-internship-searching-in-2026) ![Humor, Heart, and Hairballs: What Six Rochester Marketing Leaders Learned from the Big Game's Commercials](https://www.ama-rochester.org/hubfs/AI-Generated%20Media/Images/Imagine%20a%20bustling%20Super%20Bowl%20party%20scene%20filled%20with%20enthusiastic%20fans%20decked%20out%20in%20colorful%20team%20jerseys%20eyes%20glued%20to%20a%20large%20screen%20The%20atmospher-1-1.png) **February 26, 2026** by **Ben Rand** ### [Humor, Heart, and Hairballs: What Six Rochester Marketing Leaders Learned from the Big Game's Commercials](https://www.ama-rochester.org/blog/humor-heart-and-hairballs-what-six-rochester-marketing-leaders-learned-from-the-big-games-commercials) It’s arguably the riskiest move in marketing: daring to ask the CEO for a cool $10 million for a... [Read More…](https://www.ama-rochester.org/blog/humor-heart-and-hairballs-what-six-rochester-marketing-leaders-learned-from-the-big-games-commercials) ![Connecting Communities: Expanding Learning Outside of the Classroom](https://www.ama-rochester.org/hubfs/Hunter%20Hodge.jpg) **November 19, 2025** by **Hunter Hodge** ### [Connecting Communities: Expanding Learning Outside of the Classroom](https://www.ama-rochester.org/blog/connecting-communities-expanding-learning-outside-of-the-classroom) As a 4th-year marketing student at RIT with a past internship in business-to-business marketing, I... [Read More…](https://www.ama-rochester.org/blog/connecting-communities-expanding-learning-outside-of-the-classroom) ![Bridging the Gap: Why Sales and Marketing Alignment is the Key to B2B Growth](https://www.ama-rochester.org/hubfs/AI-Generated%20Media/Images/The%20image%20features%20a%20modern%20office%20environment%20where%20a%20diverse%20group%20of%20professionals%20from%20sales%20and%20marketing%20are%20engaged%20in%20a%20collaborative%20meeting%20The%20setting%20is%20bright%20and%20open%20with%20large%20windows%20allowing%20natural%20light%20to%20flood%20in%20A%20large%20whitebo-2.jpeg) **May 5, 2025** by **Martha MacPherson** ### [Bridging the Gap: Why Sales and Marketing Alignment is the Key to B2B Growth](https://www.ama-rochester.org/blog/bridging-the-gap-why-sales-and-marketing-alignment-is-the-key-to-b2b-growth) After more than 20 years in B2B sales and marketing—and a good chunk of that time spent in sales... [Read More…](https://www.ama-rochester.org/blog/bridging-the-gap-why-sales-and-marketing-alignment-is-the-key-to-b2b-growth) ![Essential Skills for Modern Marketers in 2025](https://www.ama-rochester.org/hubfs/AI-Generated%20Media/Images/The%20image%20depicts%20a%20modern%20office%20space%20filled%20with%20diverse%20marketing%20professionals%20engaged%20in%20a%20collaborative%20brainstorming%20session.jpeg) **January 14, 2025** by **Morgan Reddy** ### [Essential Skills for Modern Marketers in 2025](https://www.ama-rochester.org/blog/essential-skills-for-modern-marketers-in-2025) As the marketing landscape rapidly evolves, the skills required to thrive in the industry must... [Read More…](https://www.ama-rochester.org/blog/essential-skills-for-modern-marketers-in-2025) ![3 Tasks to Delegate to Your AI “Intern”](https://www.ama-rochester.org/hubfs/AI-Generated%20Media/Images/A%20modern%20office%20space%20with%20a%20sleek%2c%20minimalist%20design.jpeg) **December 9, 2024** by **Chris Stocking, President** ### [3 Tasks to Delegate to Your AI “Intern”](https://www.ama-rochester.org/blog/3-tasks-to-delegate-to-your-ai-intern) While taking an online “AI for Marketing” training, I heard an interesting perspective: Think of AI... [Read More…](https://www.ama-rochester.org/blog/3-tasks-to-delegate-to-your-ai-intern) ![The Human Marketing Algorithm in the Age of Artificial Intelligence](https://www.ama-rochester.org/hubfs/diego-ph-fIq0tET6llw-unsplash.jpg) **December 5, 2024** by **Chris Stocking, President** ### [The Human Marketing Algorithm in the Age of Artificial Intelligence](https://www.ama-rochester.org/blog/the-human-marketing-algorithm-in-the-age-of-artificial-intelligence) Sarah Martinez stares at her computer screen, the soft glow illuminating a half-empty coffee cup... [Read More…](https://www.ama-rochester.org/blog/the-human-marketing-algorithm-in-the-age-of-artificial-intelligence) [Older posts](https://www.ama-rochester.org/blog/page/2) Newer posts #### AMA | Rochester [![Newsletter Sign Up](https://no-cache.hubspot.com/cta/default/22487987/interactive-181852606349.png)](https://www.ama-rochester.org/hs/cta/wi/redirect?encryptedPayload=AVxigLLwYeTCBSILrWU87Ha7T9aJdewgmDawOtAw%2FfUoqwHY%2FcFapAo2jZD8PMDTK4KBS1ZZUTf1kl4Q15SFgrYCvVPHlEECpDyHkpjIXbw4xxGwlo0TmWcdX4aiRemQLXeZeviqhTkdZJRB%2FhrMuf1cmoiyIQt9mINZ6rHZzHzEDYqW6V3ZbRi2nWWO%2FrY2%2BBj3%2Fbiqaw%3D%3D&webInteractiveContentId=181852606349&portalId=22487987) - [About](https://www.ama-rochester.org/about) - [Membership](https://www.ama-rochester.org/membership) - [Events](https://www.ama-rochester.org/upcoming-events) - [Pinnacle Awards](https://www.ama-rochester.org/pinnacle-awards) - [Collegiate Relations](https://www.ama-rochester.org/collegiate) - [Blog](https://www.ama-rochester.org/blog) - [Sponsors](https://www.ama-rochester.org/sponsors) AMA | Rochester is the only professional association in the Western New York and Upstate New York Region specifically for marketers, by marketers. 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