AMA | Rochester's Collegiate Relations 3rd Annual Professional Chapter Collegiate Conference

Another successful AMA | Rochester Collegiate Relations Conference ended with many positive reviews. This year the AMA brought together the best and brightest students from sponsoring colleges and universities Nazareth College’ School of Management, Saunders College of Business, St. John Fisher College, and Niagara University for an exciting day that culminated with a business case competition for Garber Automotive (congrats again Read More…

Not thinking Facebook Ads for B2B? Think again.

Not considering Facebook for B2B? Think again!

By Cathy Rubino Hines, owner, Marketing Collaborative With the largest audience of the social media channels, it’s hard not to think of Facebook for business. So the presentation from Roberts Communications was tops on my list and Tina Clark, manager of digital & social media, did not disappoint. Clark talked primarily about the use of Read More…

Chris Navin - CMO of Arca Interactive

Search or Display: Is It an Either/Or Question?

Chris Navin, vice president and chief marketing officer at Arca Interactive, covered a variety of topics related to SEO and display advertising and tailored the discussion to those sitting at the table. A few of the notable nuggets he shared: Get your campaigns running strong first, before you introduce retargeting (both social and search). Retargeting Read More…

Your future is calling. Are you ready?

A morning-after conversation for AMA members who stayed home

By Jay Pfluke, freelance writer/creative consigliere   Dude?! Where were you last night? You wouldn’t have believed the talent on display at Max @ Eastman Oct. 28. You really missed out. First, the ambiance was excellent. The venue was open and warm, and the appetizers were tasty. Second, we were able to choose the three Read More…

Your future is calling. Are you ready?

Go Deeper than Web Analytics

Attendees got a good overview of this very complex topic from Laurie Dwyer, owner/president, STRATEGIC INSITE, LLC, & senior lecturer, Marketing RIT Saunders College of Business. People often automatically think of web analytics when talk turns to marketing analytics. But it should be a much bigger initiative. Yes, online tools and conversion opportunities open the Read More…

The Beginner's Guide to Blogging

The Beginner's Guide to Managing Blog Content

Sarah Ellis, marketing communications specialist, Office of College Enrollment, University of Rochester  User-generated content has become a key component of most marketing strategies. It saves time, helps create an authentic voice, and highlights the ambassadors who eagerly celebrate your brand. Hosting a blog is a great way to create a space for these voices and Read More…

Analytics, marketing analytics, Speed Dating

Leverage Internal Data to Drive Next Month's Editorial Calendar

Erica Bizzari, content marketing manager, Paychex Businesses are publishing more content than ever. According to Content Marketing Institute’s 2015 B2C Content Marketing research, 48 percent of marketers publish content daily or multiple times per week and 69 percent are creating more content than they did last year. Is your business committed to a content strategy? Read More…

The can of worms you actually want to rip open for your business.

Marketing Analytics: The Can of Worms You Must Rip Open

By Laurie Dwyer, president, StrategicInsite 4 reasons why not opening your can of worms now can lead to trouble tomorrow. Metaphorically speaking, to open a can of worms is to attempt to solve a problem, only to inadvertently create even more trouble. As many fishermen will attest, opening a can of worms can oftentimes mean much Read More…

Your future is calling. Are you ready?

NEWS: Fast Track Your Digital Marketing

PRESS RELEASE For Immediate Release Contact: Katie Kilfoyle Remis, AMA|Rochester, Mobile: 585.729.2204 katie.kilfoyle@ama-rochester.org Fast Track Your Digital Marketing Know-How With AMA|Rochester Oct. 28 Rochester NY – Digital marketing has become a cornerstone of strategic communications in the digital age. But knowing which channel to use and when can be confusing. In addition, marketers need to Read More…

why your employees should be using LinkedIn

Forbes: 18 Reasons Why You Need Every Employee Using LinkedIn Every Day

Corporations are finally waking up to the fact that they need to engage all their people in social media. The impact of social media on a company’s brand is monumental, and it affects everyone throughout your organization – from the entry-level millennials you just hired to your CEO. Senior management often balks at the need Read More…