Every year, the competition for AMA|Rochester’s Pinnacle awards gets fiercer. This year was no exception, with a record-breaking 113 entries! It’s challenging to develop marketing tactics and campaigns that are both creative and effective. Yet, according to the judges, Rochester area marketers knocked it out of the park. “Many of the entries were really on Read More…
Another successful AMA | Rochester Collegiate Relations Conference ended with many positive reviews. This year the AMA brought together the best and brightest students from sponsoring colleges and universities Nazareth College’ School of Management, Saunders College of Business, St. John Fisher College, and Niagara University for an exciting day that culminated with a business case competition for Garber Automotive (congrats again Read More…
By Cathy Rubino Hines, owner, Marketing Collaborative With the largest audience of the social media channels, it’s hard not to think of Facebook for business. So the presentation from Roberts Communications was tops on my list and Tina Clark, manager of digital & social media, did not disappoint. Clark talked primarily about the use of Read More…
Chris Navin, vice president and chief marketing officer at Arca Interactive, covered a variety of topics related to SEO and display advertising and tailored the discussion to those sitting at the table. A few of the notable nuggets he shared: Get your campaigns running strong first, before you introduce retargeting (both social and search). Retargeting Read More…
By Jay Pfluke, freelance writer/creative consigliere Dude?! Where were you last night? You wouldn’t have believed the talent on display at Max @ Eastman Oct. 28. You really missed out. First, the ambiance was excellent. The venue was open and warm, and the appetizers were tasty. Second, we were able to choose the three Read More…
Attendees got a good overview of this very complex topic from Laurie Dwyer, owner/president, STRATEGIC INSITE, LLC, & senior lecturer, Marketing RIT Saunders College of Business. People often automatically think of web analytics when talk turns to marketing analytics. But it should be a much bigger initiative. Yes, online tools and conversion opportunities open the Read More…
Sarah Ellis, marketing communications specialist, Office of College Enrollment, University of Rochester User-generated content has become a key component of most marketing strategies. It saves time, helps create an authentic voice, and highlights the ambassadors who eagerly celebrate your brand. Hosting a blog is a great way to create a space for these voices and Read More…
Erica Bizzari, content marketing manager, Paychex Businesses are publishing more content than ever. According to Content Marketing Institute’s 2015 B2C Content Marketing research, 48 percent of marketers publish content daily or multiple times per week and 69 percent are creating more content than they did last year. Is your business committed to a content strategy? Read More…
By Laurie Dwyer, president, StrategicInsite 4 reasons why not opening your can of worms now can lead to trouble tomorrow. Metaphorically speaking, to open a can of worms is to attempt to solve a problem, only to inadvertently create even more trouble. As many fishermen will attest, opening a can of worms can oftentimes mean much Read More…
PRESS RELEASE For Immediate Release Contact: Katie Kilfoyle Remis, AMA|Rochester, Mobile: 585.729.2204 katie.kilfoyle@ama-rochester.org Fast Track Your Digital Marketing Know-How With AMA|Rochester Oct. 28 Rochester NY – Digital marketing has become a cornerstone of strategic communications in the digital age. But knowing which channel to use and when can be confusing. In addition, marketers need to Read More…
