The communications function is a key part of the overall marketing equation. And in the...Read More…
Tag: Advertising
9 Worthwhile Reasons to Enter the Pinnacle Awards
By Katie Kilfoyle Remis Read More…
Twas the Night Before Advertising Christmas
Just over 24 hours to go until I finally get to see my first Super Bowl LI commercials of 2017. Read More…
What Makes a Super Bowl Ad Effective?
It’s no longer enough to create a laughable moment between tackles and touchdowns. Instead, Super... Read More…
NEWS RELEASE: Rochester Marketing Professionals to Be Recognized at Upcoming Awards Event
Finalists Announced for the AMA|Rochester Pinnacle Awards Read More…
NEWS RELEASE: Local Marketers review the Super Bowl ads from 2014!
For Immediate Release Read More…
Super Bowl, Super Villains, First Timers and E-Commerce from the TV
With the teams still being decided for this year’s February 2nd Super Bowl, advertisers are busy... Read More…
Strategy, Discipline, Resourcefulness Drive 14% Increase in Impressions Despite Budget Cut
We applied strategy, discipline and resourcefulness in approaching our 2012 online media plan. Not... Read More…
Know the Context of Your Message, Get Better Results
A few weeks ago, I posted a very funny SlideShare about bad ad placements. It was a series of ads... Read More…