--- title: Blog - AMA | Rochester | Advertising description: Advertising | Blog - AMA | Rochester --- [Subscribe to our mailing list](https://www.ama-rochester.org/newsletter-sign-up) [![Rochester](https://www.ama-rochester.org/hs-fs/hubfs/raw_assets/public/AMARochester_September2022/images/ama-roc-logo-270x90-1.png?width=290&name=ama-roc-logo-270x90-1.png "Rochester")](https://www.ama-rochester.org/) [Join AMA | Rochester Today!](https://www.ama.org/ama-member-benefits/) Toggle navigation - [About](https://www.ama-rochester.org/about) - [About AMA Rochester](https://www.ama-rochester.org/about) - [Meet the Board](https://www.ama-rochester.org/about/meet-the-board) - [Volunteer Interest Form](https://www.ama-rochester.org/volunteer-interest-form) - [Career Center](https://jobs.ama-rochester.org/) - [Contact Us](https://www.ama-rochester.org/contact-us) - [Membership](https://www.ama-rochester.org/membership) - [Events](https://www.ama-rochester.org/upcoming-events) - [Pinnacle Awards](https://www.ama-rochester.org/pinnacle-awards) - [Blog](https://www.ama-rochester.org/blog) - [Collegiate Relations](https://www.ama-rochester.org/collegiate) - [Sponsors](https://www.ama-rochester.org/sponsors) ## Blog # Tag: Advertising ![What Is Lead Generation? A Simple Guide for Marketers](https://www.ama-rochester.org/hubfs/ChatGPT%20Image%20May%201%2c%202026%2c%2008_31_07%20AM-1.png) **May 15, 2026** ### [What Is Lead Generation? A Simple Guide for Marketers](https://www.ama-rochester.org/blog/what-is-lead-generation-a-simple-guide-for-marketers) Why Lead Generation Is Not as Complicated as It Seems Lead generation is one of those marketing...[Read More…](https://www.ama-rochester.org/blog/what-is-lead-generation-a-simple-guide-for-marketers) ![Bridging the Gap: Why Sales and Marketing Alignment is the Key to B2B Growth](https://www.ama-rochester.org/hubfs/AI-Generated%20Media/Images/The%20image%20features%20a%20modern%20office%20environment%20where%20a%20diverse%20group%20of%20professionals%20from%20sales%20and%20marketing%20are%20engaged%20in%20a%20collaborative%20meeting%20The%20setting%20is%20bright%20and%20open%20with%20large%20windows%20allowing%20natural%20light%20to%20flood%20in%20A%20large%20whitebo-2.jpeg) **May 5, 2025** by **Martha MacPherson** ### [Bridging the Gap: Why Sales and Marketing Alignment is the Key to B2B Growth](https://www.ama-rochester.org/blog/bridging-the-gap-why-sales-and-marketing-alignment-is-the-key-to-b2b-growth) After more than 20 years in B2B sales and marketing—and a good chunk of that time spent in sales... [Read More…](https://www.ama-rochester.org/blog/bridging-the-gap-why-sales-and-marketing-alignment-is-the-key-to-b2b-growth) ![3 Tasks to Delegate to Your AI “Intern”](https://www.ama-rochester.org/hubfs/AI-Generated%20Media/Images/A%20modern%20office%20space%20with%20a%20sleek%2c%20minimalist%20design.jpeg) **December 9, 2024** by **Chris Stocking, President** ### [3 Tasks to Delegate to Your AI “Intern”](https://www.ama-rochester.org/blog/3-tasks-to-delegate-to-your-ai-intern) While taking an online “AI for Marketing” training, I heard an interesting perspective: Think of AI... [Read More…](https://www.ama-rochester.org/blog/3-tasks-to-delegate-to-your-ai-intern) ![Navigating paid and organic search event photo](https://www.ama-rochester.org/hubfs/Nav_Paid_Organic_Ads_Nov_22-(4-of-9)-min-Header.jpg) **December 2, 2022** by **AMA Rochester** ### [AMA | Rochester Provides Critical Digital Marketing Insights with Multi-Event Series](https://www.ama-rochester.org/blog/ama-rochester-multi-event-series) AMA|Rochester recently kicked off Navigating the Digital Marketing Landscape, a multi-event series... [Read More…](https://www.ama-rochester.org/blog/ama-rochester-multi-event-series) ![9 Worthwhile Reasons to Enter the Pinnacle Awards](https://www.ama-rochester.org/hubfs/Imported_Blog_Media/Pinnacle-Awards-Blog.jpg) **January 30, 2019** by **AMA Rochester** ### [9 Worthwhile Reasons to Enter the Pinnacle Awards](https://www.ama-rochester.org/blog/2019/01/30/9-worthwhile-reasons-enter-pinnacle-awards) By Katie Kilfoyle Remis [Read More…](https://www.ama-rochester.org/blog/2019/01/30/9-worthwhile-reasons-enter-pinnacle-awards) **February 5, 2017** by **AMA Rochester** ### [Twas the Night Before Advertising Christmas](https://www.ama-rochester.org/blog/2017/02/05/twas-the-night-before-advertising-christmas) Just over 24 hours to go until I finally get to see my first Super Bowl LI commercials of 2017. [Read More…](https://www.ama-rochester.org/blog/2017/02/05/twas-the-night-before-advertising-christmas) **January 23, 2017** by **AMA Rochester** ### [What Makes a Super Bowl Ad Effective?](https://www.ama-rochester.org/blog/2017/01/24/what-makes-a-super-bowl-ad-effective) It’s no longer enough to create a laughable moment between tackles and touchdowns. Instead, Super... [Read More…](https://www.ama-rochester.org/blog/2017/01/24/what-makes-a-super-bowl-ad-effective) **April 25, 2014** by **AMA Rochester** ### [NEWS RELEASE: Rochester Marketing Professionals to Be Recognized at Upcoming Awards Event](https://www.ama-rochester.org/blog/2014/04/25/news-release-rochester-marketing-professionals-to-be-recognized-at-upcoming-awards-event) Finalists Announced for the AMA|Rochester Pinnacle Awards [Read More…](https://www.ama-rochester.org/blog/2014/04/25/news-release-rochester-marketing-professionals-to-be-recognized-at-upcoming-awards-event) **January 19, 2014** by **AMA Rochester** ### [NEWS RELEASE: Local Marketers review the Super Bowl ads from 2014!](https://www.ama-rochester.org/blog/2014/01/19/news-release-local-marketers-review-the-super-bowl-ads-from-2014) For Immediate Release [Read More…](https://www.ama-rochester.org/blog/2014/01/19/news-release-local-marketers-review-the-super-bowl-ads-from-2014) **January 15, 2014** by **AMA Rochester** ### [Super Bowl, Super Villains, First Timers and E-Commerce from the TV](https://www.ama-rochester.org/blog/2014/01/15/super-bowl-super-villains-first-timers-and-e-commerce-from-the-tv) With the teams still being decided for this year’s February 2nd Super Bowl, advertisers are busy... [Read More…](https://www.ama-rochester.org/blog/2014/01/15/super-bowl-super-villains-first-timers-and-e-commerce-from-the-tv) [Older posts](https://www.ama-rochester.org/blog/tag/advertising/page/2) Newer posts #### AMA | Rochester [![Newsletter Sign Up](https://no-cache.hubspot.com/cta/default/22487987/interactive-181852606349.png)](https://www.ama-rochester.org/hs/cta/wi/redirect?encryptedPayload=AVxigLJstShdozLn8qUbDQNHJgRXmZ5DME8nhYozKKsTS7Tq37h93GMDZUTb0tnh%2FFZL1wcxWBNqbroLJlowJB0612ylOmNy%2B1RLP42map4bnFdlutQsTFxNMUhU%2FgGSh23ONW80X49qa%2FOgxP0mOHMMc8pYK2UJ%2BjYySO9fFst7czoOWVWGIp%2F8wPAttAigN1e0ol0jIg%3D%3D&webInteractiveContentId=181852606349&portalId=22487987) - [About](https://www.ama-rochester.org/about) - [Membership](https://www.ama-rochester.org/membership) - [Events](https://www.ama-rochester.org/upcoming-events) - [Pinnacle Awards](https://www.ama-rochester.org/pinnacle-awards) - [Collegiate Relations](https://www.ama-rochester.org/collegiate) - [Blog](https://www.ama-rochester.org/blog) - [Sponsors](https://www.ama-rochester.org/sponsors) AMA | Rochester is the only professional association in the Western New York and Upstate New York Region specifically for marketers, by marketers. Join us to network, gain access to unique programming, and be a part of our growing community. ![BecomeMember](https://www.ama-rochester.org/hs-fs/hubfs/raw_assets/public/AMARochester_September2022/images/Spring-2017_AMA-300x250-Omni-SYD.jpg?width=300&name=Spring-2017_AMA-300x250-Omni-SYD.jpg "BecomeMember")