It’s arguably the riskiest move in marketing: daring to ask the CEO for a cool $10 million for a...Read More…
Tag: Advertising
Bridging the Gap: Why Sales and Marketing Alignment is the Key to B2B Growth
After more than 20 years in B2B sales and marketing—and a good chunk of that time spent in sales... Read More…
3 Tasks to Delegate to Your AI “Intern”
While taking an online “AI for Marketing” training, I heard an interesting perspective: Think of AI... Read More…
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AMA | Rochester Provides Critical Digital Marketing Insights with Multi-Event Series
AMA|Rochester recently kicked off Navigating the Digital Marketing Landscape, a multi-event series... Read More…
9 Worthwhile Reasons to Enter the Pinnacle Awards
By Katie Kilfoyle Remis Read More…
Twas the Night Before Advertising Christmas
Just over 24 hours to go until I finally get to see my first Super Bowl LI commercials of 2017. Read More…
What Makes a Super Bowl Ad Effective?
It’s no longer enough to create a laughable moment between tackles and touchdowns. Instead, Super... Read More…
NEWS RELEASE: Rochester Marketing Professionals to Be Recognized at Upcoming Awards Event
Finalists Announced for the AMA|Rochester Pinnacle Awards Read More…
NEWS RELEASE: Local Marketers review the Super Bowl ads from 2014!
For Immediate Release Read More…
Super Bowl, Super Villains, First Timers and E-Commerce from the TV
With the teams still being decided for this year’s February 2nd Super Bowl, advertisers are busy... Read More…