Still debating about whether to enter a submission for AMA Rochester’s Pinnacle Award? Here are 9
reasons why entering is worthwhile. Don’t procrastinate too much longer – the deadline is Feb. 14. Read More…
Category: Advertising
Twas the Night Before Advertising Christmas
Just over 24 hours to go until I finally get to see my first Super Bowl LI commercials of 2017. That’s right – when I see the spots during the game, it’ll be the first time I’ve viewed them. No peeking ahead of time on YouTube, industry sites, or social media posts. No spoilers, no Read More…
What Makes a Super Bowl Ad Effective?
It’s no longer enough to create a laughable moment between tackles and touchdowns. Instead, Super Bowl advertisers have come to compete in a championship game of their own, vying for a shot to be this year’s AdLand MVP. But which ads are the most effective? And what elements must they have to get results? Read More…
