Category: Video

Answers in Action

Officially launched on May 16, 2016, the American Marketing Association (AMA) revealed its new brand positioning and visual identity to chapter leaders at the 2016 AMA Leadership Summit in Chicago. As a result, you may have noticed, AMA | Rochester has begun rolling-out the new brand across our digital media platforms incorporating the new brand identity, Answers in Action, Read More…

2016 Pinnacle Awards Highlights

Thanks to our sponsors and attendees for celebrating the amazing work and talent of our local community. The Pinnacle competition and awards event set new benchmarks for the number of entries – 113 – and number of attendees – more than 200 people! Congratulations to Dixon Schwabl, Linchpin Strategy and all the other marketing superstars who received Read More…

Big Businesses Think Small

In this episode of AMATV, hear how big businesses think small. More and more business-to-business (B2B) companies are using their own brands to boost small businesses, and how building customer intimacy transforms the customer experience, allowing your organization to surpass the results of traditional marketing campaigns. Also, learn tips on digital resumes for career planning, Read More…