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AMA Nov 2019 Luncheon | Creating Meaningful and Memorable Events
November 20, 2019 @ 11:30 am - 1:00 pm
Presented by Michelle Chiantera
VP, Americas Growth Marketing
New research proves that customers in both B2B and B2C are expecting, if not demanding, highly personalized experiences. And it’s our job to deliver the insights to arm our sales teams to help them deliver on it. According to Forrester, 85% agree that buyers will dismiss a seller in the first interaction if they don’t receive tailored information.
In addition, customers want the experience to be consistent across all channels – digital and physical. Adobe recently found that companies with the strongest omnichannel customer engagement strategies enjoy a 10% YoY growth, a 10% increase in average order value and a 25% increase in close rates. To capitalize on this, marketers now need to look at physical events through a very different lens. The focus needs to be on creating meaningful and memorable experiences for their customers while in parallel fueling pipeline for their business.
Join Michelle Chiantera, Vice President of Americas Growth Marketing for an interactive discussion on how Cisco has evolved its approach to events to meet the demands of today’s customer. The discussion will focus on the following areas:
- Bringing together Digital and Physical Experiences
- Emotionally Connecting with your Customers at Events
- Making the Right Investments in the Right Events