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AMA Social Media Breakfast Series | April: Pacing and Performance
April 29 @ 7:45 am - 9:00 am
A Big Bowl of Social Advertising | How to Eat Paid Social Strategy and Execution for Breakfast
Media planning and buying used to be reserved for specialized agencies and deeply entrenched professionals. That’s no longer the case; in-house marketing teams, PR firms, and full-service agencies have owned social media for over a decade. Now that paid promotion is the core of every social marketing strategy, the work we do as professionals requires knowledge about this deeply complicated advertising environment. Adapting to the rapidly changing world of social advertising is a constant work-in-progress. For every change Facebook makes, there’re a new set of challenges to overcome.
This live interview series, hosted by digital marketing leader Kyle Psaty, will explore the challenges facing social advertising practitioners today. Together with his monthly guests, he’ll detail what’s possible strategically and get into the details of making it work day-to-day.
Wednesday, April 29: Pacing and Performance | What the heck is optimization, anyway?
Although Facebook and other channels would have you believe that you can simply put dollars into the machine and expect strong results, the value of human-based optimization is still very real. If you care about performance, you must start with pacing, and set your split tests up in advance.