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AMA Social Media Breakfast Series | May: Learning from Every Dollar Spent
May 6 @ 7:45 am - 9:00 am
A Big Bowl of Social Advertising | How to Eat Paid Social Strategy and Execution for Breakfast
Media planning and buying used to be reserved for specialized agencies and deeply entrenched professionals. That’s no longer the case; in-house marketing teams, PR firms, and full-service agencies have owned social media for over a decade. Now that paid promotion is the core of every social marketing strategy, the work we do as professionals requires knowledge about this deeply complicated advertising environment. Adapting to the rapidly changing world of social advertising is a constant work-in-progress. For every change Facebook makes, there’re a new set of challenges to overcome.
This live interview series, hosted by digital marketing leader Kyle Psaty, will explore the challenges facing social advertising practitioners today. Together with his monthly guests, he’ll detail what’s possible strategically and get into the details of making it work day-to-day.
Wednesday, May 6: Learning from Every Dollar Spent | How to measure, report and deliver insights
Insights aren’t something you “uncover” by sifting through a sea of data after a campaign ends… They require upfront thought, consideration and clearly articulated hypotheses. Social advertising is a great way to answer questions about your messaging, products, and target audiences, but you have to clarify those questions in the planning stage if you want to deliver answer after the flight wraps up.