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Presidential Race in Review: Marketing Lessons from the 2016 Election

October 17, 2016 @ 11:30 am - 1:00 pm

Presidential Race in Review: Marketing Lessons from the 2016 Election

To the relief of many, the presidential election is coming to a close. We’ve seen the good, the bad, and the ugly during this controversial election season, leaving marketers a lot to talk about. Join us for a robust conversation from academia, advertising, and public opinion with prominent social media and advertising guru, Tom Proietti, serving as your emcee.

This lively panel discussion will dive into the role of marketing in politics over a complimentary breakfast buffet. We’ll discuss the art of gauging public opinion and those messages that resonated with the public as well as those that soured in the polls. We’ll also look into social media’s starring role this election and its power to make or break political brands.

Meet the Panel:

Thomas Proietti, (emcee) Resident Scholar In Media at St. John Fisher College.
Tom Proietti is Professor Emeritus of Communication at MCC and the Resident Scholar in Media at SJFC. He was the founder of the Communication/Journalism Program at St. John Fisher where he taught for 10 years. He was also an advertising and cable TV executive, spending nearly five years with Time Warner Communications and Great Rochester Cablevision as Vice President of Marketing and Programming.

Wesley Renfro, Associate Professor and Chair, Department of Political Science and Legal Studies, St. John Fisher.
Professor Renfro teaches the modern American presidency, political psychology, and focuses his research on U.S. foreign policy and grand strategy, presidential psychology and foreign policy decision-making, American policy vis-a-vis the Persian Gulf. http://www.sjfc.edu/academics/arts-science/departments/politicalscience/fac-staff-detail.dot?id=729587

Dr. Kent Gardner, Principal & Chief Economist, CGR
Dr. Kent Gardner’s public policy expertise ranges from public finance and public administration to health care and education reform. With 25 years of experience, he supports CGR’s public service mission across the spectrum of clients. Media frequently seek his comments on economic issues. https://www.cgr.org/about-cgr/people/dr-kent-gardner/

Timothy Kneeland, Chair of History and Political Science Department at Nazareth College
Professor of History and Political Science. Director in Center for Public History. Areas of Academic Interest include American politics, political history, public history, history of science and medicine, African-American history, and women’s history. https://www2.naz.edu/dept/history-political-science/faculty/timothy-kneeland

Date & Time:

Tuesday, November 15,
7:30 AM Registration, 8-9 AM


Pomodoro’s on Monroe
3400 Monroe Avenue
Rochester, 14618


  • Member: $25
  • Non-Member: $35
  • Student: $18

Food & Drink:
Breakfast Buffet

Click here to reserve your spot.

A big thank you to our in-kind sponsor, Mike Nelson, Web Content Producer who will be capturing this event. 
See Mike’s Work https://www.mnelsonis.com