It’s time to get the recognition you deserve – enter in February, take a bow in June! Ready to share your work? View categories below and submit your entries here.


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Not-for-profit and for-profit entries are judged in separate awards divisions but share identical award categories.

| Entry Guidelines

Comprehensive Campaign Entries
B2B Integrated Campaign
B2C Integrated Campaign
Small Budget Campaign (Less than $5k out-of-pocket expense)
Small Business/Organization Campaign (Fewer than 50 employees)
Best Campaign Rejected by Client
2021 Resiliency Award

Individual Tactical Entries
Paid Search and/or Display Campaign
Print Advertising
Collateral
Direct Mail
Best in Branding
Most Improved Tactics
Packaging
Organic Social Media Campaign
Radio Commercial
Video (broadcast; online; commercial; PSA up to 2 minutes)
Website
Influencer Marketing
Digital Marketing
Market Research
Annual Report
Blog
Internal Communications Initiative
Print Piece Collateral (brochures, invitations, letter head, business cards)
Tradeshow Marketing
Special Event
Product Launch
Paid Social Campaign
TV Commercial (Maximum of 60 seconds)
Video


submit

 

How to Win Big at the Pinnace Awards: Tips from a Non-Profit Marketer of the Year

Debra Davis from MCC shares some excellent insights that helped her win Marketer of the Year. Her sound advice can help as you prepare your entries over the next couple of weeks…and your campaigns throughout this year.   2 BIG TAKEAWAYS Focus on measurement. Winning a Pinnacle – and winning in the marketplace – is Read More…

 

Check out these tips from the judges
  • “Be sure your objectives are clear…and aligned with your results”
  • “The more you measure, the more evidence you’ll have of program success.”
  • “Year-over-year numbers are always powerful.”
  • “Keep your write-ups crisp and concise.”
  • “Choose your categories carefully. And remember that some entries can qualify in multiple categories.”
  • “If you can’t disclose specific sales figures, use percentages to quantify growth.”
  • “Include a vivid description of your audience.”
  • “You can’t win if you don’t enter.”

 

Questions about submitting?
Email Tracy Gay at tracy.gay@ama-rochester.org.