It’s time to get the recognition you deserve – enter in February, take a bow in June! Ready to share your work? View categories below and submit your entries here.
Not-for-profit and for-profit entries are judged in separate awards divisions but share identical award categories.
| Comprehensive Campaign Entries |
|---|
| B2B Integrated Campaign |
| B2C Integrated Campaign |
| Small Budget Campaign (Less than $5k out-of-pocket expense) |
| Small Business/Organization Campaign (Fewer than 50 employees) |
| Best Campaign Rejected by Client |
| 2021 Resiliency Award |
| Individual Tactical Entries |
|---|
| Paid Search and/or Display Campaign |
| Print Advertising |
| Collateral |
| Direct Mail |
| Best in Branding |
| Most Improved Tactics |
| Packaging |
| Organic Social Media Campaign |
| Radio Commercial |
| Video (broadcast; online; commercial; PSA up to 2 minutes) |
| Website |
| Influencer Marketing |
| Digital Marketing |
| Market Research |
| Annual Report |
| Blog |
| Internal Communications Initiative |
| Print Piece Collateral (brochures, invitations, letter head, business cards) |
| Tradeshow Marketing |
| Special Event |
| Product Launch |
| Paid Social Campaign |
| TV Commercial (Maximum of 60 seconds) |
| Video |
How to Win Big at the Pinnace Awards: Tips from a Non-Profit Marketer of the Year
Debra Davis from MCC shares some excellent insights that helped her win Marketer of the Year. Her sound advice can help as you prepare your entries over the next couple of weeks…and your campaigns throughout this year. 2 BIG TAKEAWAYS Focus on measurement. Winning a Pinnacle – and winning in the marketplace – is Read More…
Check out these tips from the judges
- “Be sure your objectives are clear…and aligned with your results”
- “The more you measure, the more evidence you’ll have of program success.”
- “Year-over-year numbers are always powerful.”
- “Keep your write-ups crisp and concise.”
- “Choose your categories carefully. And remember that some entries can qualify in multiple categories.”
- “If you can’t disclose specific sales figures, use percentages to quantify growth.”
- “Include a vivid description of your audience.”
- “You can’t win if you don’t enter.”
Questions about submitting?
Email Tracy Gay at tracy.gay@ama-rochester.org.
