Tag: 2013 Pinnacle Awards

Strategy, Discipline, Resourcefulness Drive 14% Increase in Impressions Despite Budget Cut

We applied strategy, discipline and resourcefulness in approaching our 2012 online media plan. Not only did we capitalize on past successes, but we also evolved our tactics to meet current business objectives, optimized placements based on previous campaign results and rigorously tested new opportunities to ensure effectiveness. Moreover, doing all this required us to overcome Read More…

Doing more with less…and how it paid off

How the 2013 Pinnacle Award for the Interactive/Mobile category was won. Like most large businesses today, Carestream’s budgets and resources are allocated across multiple departments. For those of you who don’t know, Carestream is a global provider of diagnostic image equipment and healthcare information solutions. In English? …They provide X-rays for the digital age and Read More…

Dimensional Party Invitation Delights Guests

By Bob Green, President and CEO, The Verdi Group Unfair competition? Perhaps, but we’ll take a bow anyway! It’s a wine and cheese party—of course the communications are fun and engaging! Every year The Verdi Group invites all of its clients, friends, and family for an evening of celebration—all over the world and here in Read More…

Everything Rad, Indeed: Carestream’s Blog Reaches New Success Benchmarks

Launched in October 2009, Carestream’s blog, “EverythingRad,” was initially built as a platform to serve multiple purposes for the organization. These included providing a voice for the company’s subject matter experts, inserting the company as being a thought leader in the medical imaging and healthcare IT space, providing helpful information to customers and prospects, and Read More…

Bold Ideas For Fresh Products

5LINX takes its packaging to a whole new level The Diamond Recruitment kit As a multi-level-marketing company consisting of over 40,000 sales-reps, 5LINX is always looking for new ways to recruit sales reps at all levels. We presented the idea of a high end recruitment piece to our Advisory Council, a board comprised of our leading sales Read More…

Meeting the Challenge: Overcoming Daunting Obstacles to Achieve Rigorous Goals for RSNA 2012

With the primary goal of driving exhibit traffic, Carestream’s Global Marketing Team overcame several daunting obstacles in promoting its presence at the 2012 Radiological Society of North America (RSNA) annual conference in late November. Funding was at the core of these obstacles: The Global Team had a modest promotional budget of $100K. Carestream’s Global Marketing Read More…

"Revolutionary" Campaign Exceeds Response Objectives

By Bob Green, President and CEO, The Verdi Group A working model out of paper? Some thought it wasn’t possible! Carestream Health, Inc. called on the creativity of The Verdi Group to assist with lead generation for its DRX-Revolution Mobile X-Ray System. With the irresistible appeal of a scale paper model, the integrated campaign exceeded Read More…

"Revolutionary" Campaign Exceeds Response Objectives

By Bob Green, President and CEO, The Verdi Group A working model out of paper? Some thought it wasn’t possible! Carestream Health, Inc. called on the creativity of The Verdi Group to assist with lead generation for its DRX-Revolution Mobile X-Ray System. With the irresistible appeal of a scale paper model, the integrated campaign exceeded Read More…

Tackling Complex Products with Multiple Campaign Touch Points

The Business Situation In 2011, Brite invested in its BriteStar Managed Services platform by building a state-of-the-art Network Operations Center featuring badged security, the latest network monitoring software and the hiring of additional staff to monitor customer networks remotely. The service offered 24×7 comprehensive IT support, off-loaded tactical support functions, patch management and secured customer Read More…