Half-Day Marketing Analytics Seminar Event Slides Are you ready to dig deeper with your data but don’t know where to start? It is no secret that the digital space has opened the door to more information than ever before and online marketing tactics are increasingly easier to track. The days of intuition based decision-making Read More…
Finalists Announced for the AMA|Rochester Pinnacle Awards Twenty-two companies have been named as finalists in the AMA|Rochester Awards competition. Presented by the Rochester chapter of the American Marketing Association (AMA), the awards recognize effective marketing tactics and campaigns with clear objectives, strong strategies, creative implementation, and results. A panel of experienced marketing directors from the Read More…
For Immediate Release Contact: Stephanie D. Buchbinder, AMA|Rochester, (585) 737-3402 Did you know that a thirty second commercial during this year’s Super Bowl will likely cost $4 million dollars? For many companies, the Super Bowl is hardly a no-brainer. It might be the most expensive and high risk decision in all of advertising. Nothing compares Read More…
With the teams still being decided for this year’s February 2nd Super Bowl, advertisers are busy getting ready for the big day by showcasing their brands, new products and public relations fodder. The big game day should be filled with a lot of entertainment, both during the game play and during the commercial breaks, even Read More…
We applied strategy, discipline and resourcefulness in approaching our 2012 online media plan. Not only did we capitalize on past successes, but we also evolved our tactics to meet current business objectives, optimized placements based on previous campaign results and rigorously tested new opportunities to ensure effectiveness. Moreover, doing all this required us to overcome Read More…
A few weeks ago, I posted a very funny SlideShare about bad ad placements. It was a series of ads either juxtaposed to conflicting content, or happenstance placements of ads next to objects that did not create the best visual. The following week, I found myself listening to Mike Volpe, CMO of HubSpot at a Read More…
When an internationally recognized author and speaker comes to town, many people and many groups stand to benefit from the experience. According to Laurie Dwyer, professor at the Rochester Institute of Technology, students are certainly among them. That’s why she is urging students from all over the area to be in attendance when David Meerman Read More…
Eighteen years ago when my husband and I were shopping for a new home, we found one on the east side we liked a lot. But it was out of our price range and we figured we had no shot at owning it. “What’s it worth?” I asked my realtor. And to this day his Read More…
Join our review on Wed, Feb 6 at 4 p.m. with John Kucko When I asked a few non-marketing people what their favs were from years past were, it was like a trip down the advertising hall of fame. “I always loved those Budweiser horses playing football,” said my friend Paul. “Nothing beats that Doritos Read More…
“Word Cloud” “Tag Cloud” “Weighted List” These are terms that all describe the same thing. A picture or visual made of words. Since a picture describes this best — view the four samples I created using the words in a recent blog on AMA-Rochester.org that describes our upcoming November 14, 2012 ‘Build On Proven Success‘ Read More…
