Tag: AMA Benefits

"Revolutionary" Campaign Exceeds Response Objectives

By Bob Green, President and CEO, The Verdi Group A working model out of paper? Some thought it wasn’t possible! Carestream Health, Inc. called on the creativity of The Verdi Group to assist with lead generation for its DRX-Revolution Mobile X-Ray System. With the irresistible appeal of a scale paper model, the integrated campaign exceeded Read More…

"Revolutionary" Campaign Exceeds Response Objectives

By Bob Green, President and CEO, The Verdi Group A working model out of paper? Some thought it wasn’t possible! Carestream Health, Inc. called on the creativity of The Verdi Group to assist with lead generation for its DRX-Revolution Mobile X-Ray System. With the irresistible appeal of a scale paper model, the integrated campaign exceeded Read More…

Be Part Of It – Join AMA|Rochester

By Javier Bautista I was first introduced to the American Marketing Association (AMA) as I made a transition from a Process Improvement and Product Development career to one in Marketing Research.  At the time the AMA had partnered with the University of Georgia and others to develop a self-study program in marketing research (Principles of Read More…