Tag: B2B marketing

Aligning Social Media Strategies to Global Market Share Opportunities

Much of the growth in the healthcare industry is taking place outside of the United States- yet from 2009 to 2011, Carestream’s social media efforts focused on reaching medical imaging and health IT professionals in the U.S. Recognizing a disconnect between our social strategy and market share opportunity, in 2012 we embarked on a new Read More…

Rebranding and Strong ROI For Brite

And a Marketer Of The Year 2012 Award Information Technology is an ever-evolving industry with products refreshing on an 18-month schedule, and the “latest and greatest” can turn the field on its ear. Brite Computers has been delivering computer technology to the Rochester region for more than 28 years, and the company has strived to Read More…

Build On Proven Success

Learn how to get results that really win! By JoAnn Linder, AMA | Rochester, Vice President Marketing Communications Our breakfast event on November 14 will showcase three ‘Marketer of the Year 2012′ winners. The winning campaigns will be presented, in a case study format, along with the results that helped them win, tips on the Read More…