Tag: Board

The Consumer Decision Process

Making It Work for You Have you checked your marketing strategy and tactics using the framework of the 5-step Consumer Purchase Decision Process? Ensuring that efforts are in place at every stage will maximize your ability to attract customers, increase the probability of a sale, close the deal, and boost repeat sales. Use the following Read More…

NEWS RELEASE: Rochester Marketing Professionals to Be Recognized at Upcoming Awards Event

Finalists Announced for the AMA|Rochester Pinnacle Awards Twenty-two companies have been named as finalists in the AMA|Rochester Awards competition. Presented by the Rochester chapter of the American Marketing Association (AMA), the awards recognize effective marketing tactics and campaigns with clear objectives, strong strategies, creative implementation, and results. A panel of experienced marketing directors from the Read More…

AMA Rochester Collegiate Conference 2014

Local College Students Mentored by Rochester Marketing Professionals

AMA | Rochester provides vibrant Marketing programs, networking opportunities, educational training, collegiate awards and student volunteer opportunities to our young marketing professionals attending Western New York universities and colleges. The AMA | Rochester Professional Chapter has started the planning for the February 2015 AMA|Rochester Professional Chapter Collegiate Conference, interested colleges, universities, and professional organizations in Read More…

Volpe has been interviewed about his marketing expertise by the New York Times, Mashable and BBC World News. His “Spread the Marketing Love with Smarter Inbound Marketing” has been presented at forums in the United States and abroad

Spread the Marketing Love and Win

Next month, AMA |Rochester will be hosting an evening talk with HubSpot CMO Mike Volpe. To help us spread the word about the April 9th event, we will be running a RT (retweet) or mention campaign for two (2) tickets to join Mike for dinner after the event. To Spread the Marketing Love and Win Read More…

NEWS RELEASE: Local Marketers review the Super Bowl ads from 2014!

For Immediate Release Contact: Stephanie D. Buchbinder, AMA|Rochester, (585) 737-3402 Did you know that a thirty second commercial during this year’s Super Bowl will likely cost $4 million dollars? For many companies, the Super Bowl is hardly a no-brainer. It might be the most expensive and high risk decision in all of advertising. Nothing compares Read More…

Super Bowl, Super Villains, First Timers and E-Commerce from the TV

With the teams still being decided for this year’s February 2nd Super Bowl, advertisers are busy getting ready for the big day by showcasing their brands, new products and public relations fodder. The big game day should be filled with a lot of entertainment, both during the game play and during the commercial breaks, even Read More…

Authoring Award-Winning Pinnacle Award Entries

We’ve all filled out our share of award submissions and other applications for recognition and wondered why our fabulous campaign didn’t take the top prize.  Why is this? Well for one, remember that the judges are not from Rochester and they only go off what you’ve provided to them.  They were not intimate with the Read More…

NEWS RELEASE: WHAT’S NEXT IN DIGITAL MARKETING?

$62 Billion Dollars? That’s what a recent study indicated the digital marketing industry market is currently worth.  Are you currently using digital marketing to promote your brand, product or service? Join us on November 13th to learn from local experts on what digital marketing efforts are driving results. This energetic panel will talk about how Read More…

Connecting, Informing and Advancing

When we ask members why they join AMA | Rochester, one of the most popular responses is NETWORKING.  Whether folks are in search of their next marketing  opportunity in their career or are scoping new clients for their business they see our programming events and networking sessions as a place to get connected.  These events Read More…