Tag: Board Posts

The Consumer Decision Process

Making it work for you Have you checked your marketing strategy and tactics using the framework of the 5-step Consumer Purchase Decision Process? Ensuring that efforts are in place at every stage will maximize your ability to attract customers, increase the probability of a sale, close the deal, and boost repeat sales. Use the following checklist to Read More…

Photo credit: MTAPhotos (Creative Commons)

Local Marketers Review 2014 Super Bowl Ads

For Immediate Release Contact: Stephanie D. Buchbinder, AMA|Rochester, (585) 737-3402 Did you know that a thirty second commercial during this year’s Super Bowl will likely cost $4 million dollars? For many companies, the Super Bowl is hardly a no-brainer. It might be the most expensive and high risk decision in all of advertising. Nothing compares Read More…