Tag: Branding

The Rebranding of RAMA to AMA|Rochester

How K2 Communications helped the Rochester American Marketing Association focus on its own smarter marketing. For over sixty years, the Rochester Chapter of the American Marketing Association has been the only local professional organization run by marketers for marketers. As many of you know, this longevity can be both good and bad for a company’s Read More…

What's your vision for 2013 and beyond?

One of the AMA marketing publications “Marketing News” recently did a series asking professionals what they think the 5th and 6th Ps of marketing should be…..”Exploring the Fifth and Sixth Ps of Marketing.” The last in the series by Brian Solis proposes that the 6th P be Purpose… interesting. He says, “Regardless of the technology Read More…

What’s your favorite Super Bowl commercial gonna be?

Join our review on Wed, Feb 6 at 4 p.m. with John Kucko When I asked a few non-marketing people what their favs were from years past were, it was like a trip down the advertising hall of fame. “I always loved those Budweiser horses playing football,” said my friend Paul. “Nothing beats that Doritos Read More…

Build On Proven Success

Learn how to get results that really win! By JoAnn Linder, AMA | Rochester, Vice President Marketing Communications Our breakfast event on November 14 will showcase three ‘Marketer of the Year 2012′ winners. The winning campaigns will be presented, in a case study format, along with the results that helped them win, tips on the Read More…

Are You Talking to Me?

Patricia Lipari AMA | Rochester Secretary AMA | Rochester kicked off our events calendar with “Are You Talking to Me?” from Xerox CMO, Christa Carone.  With over 140 people in attendance, the group listened as Christa shared her thoughts on engaging with customers in the most relevant way. Now that technology has leveled the playing Read More…