Tag: branding

Answers in Action

Officially launched on May 16, 2016, the American Marketing Association (AMA) revealed its new brand positioning and visual identity to chapter leaders at the 2016 AMA Leadership Summit in Chicago. As a result, you may have noticed, AMA | Rochester has begun rolling-out the new brand across our digital media platforms incorporating the new brand identity, Answers in Action, Read More…

why your employees should be using LinkedIn

Forbes: 18 Reasons Why You Need Every Employee Using LinkedIn Every Day

Corporations are finally waking up to the fact that they need to engage all their people in social media. The impact of social media on a company’s brand is monumental, and it affects everyone throughout your organization – from the entry-level millennials you just hired to your CEO. Senior management often balks at the need Read More…

Are you LinkedIn for business? You should be. Find out why.

42 LinkedIn Inside Sales Tips eBook

Did you know LinkedIn performs 7 times better than email in some cases? The 42 LinkedIn Inside Sales Tips eBook will tell you how, along with other tips to help you drive new business. Learn critical practices to help you connect better with prospects and customers and increase revenue. Grab your copy of the eBook Read More…

Use eye-catching imagery for the cover image.

Tips for a Top LinkedIn Company Page

Tina Clark Manager, Digital and Social Media Strategy, Roberts Communications http://www.robertscomm.com/ Linkedin has evolved as a top social channel for business content. Beyond recruiting, it provides a platform for thought leadership and engagement. With over 380 Million members from over 200 countries, LinkedIn is a crucial tool to drive awareness of your company and connect Read More…

Are you LinkedIn for business? You should be. Find out why.

Leverage LinkedIn to Increase Corporate Value & Business Development

PRESS RELEASE For Immediate Release Contact: Katie Kilfoyle Remis, AMA|Rochester Mobile: 585.729.2204 Email Katie Kilfoyle Remis Rochester NY – Traditionally marketers have driven the social media strategy, however, with stakeholders online, executives should be, too.  On Oct. 6, LinkedIn Master and National CEO Consultant, D.B. Wienke, will explain how executives can use LinkedIn to speak Read More…

Are you LinkedIn for business? You should be. Find out why.

C-Suite Should Be Social to Increase Company Value

Your stakeholders are online and your executives should be, too. Bring your C-suite executives with you to AMA | Rochester’s special education event to learn how to be strategically social from LinkedIn Master and National CEO Consultant, D.B. Wienke on Oct. 6. Wienke, who is also a a national consultant to CEOs and a former Read More…

A Marketing Love Story in Rochester

By James Mignano Did you know that marketers are some of the least lovable people? With even stockbrokers and lawyers finishing ahead of marketers, it is safe to say that “marketing has a lovability problem.” Last week, Mike Volpe, CMO of HubSpot, was in Rochester to discuss how the role of marketing has shifted as Read More…

Volpe has been interviewed about his marketing expertise by the New York Times, Mashable and BBC World News. His “Spread the Marketing Love with Smarter Inbound Marketing” has been presented at forums in the United States and abroad

Spread the Marketing Love and Win

Next month, AMA |Rochester will be hosting an evening talk with HubSpot CMO Mike Volpe. To help us spread the word about the April 9th event, we will be running a RT (retweet) or mention campaign for two (2) tickets to join Mike for dinner after the event. To Spread the Marketing Love and Win Read More…

The Power of One (a one-person marketing department, that is)

Carol Sullivan, Marketing Manager, Leveraging Technology LLC As the first person hired by a small business to be responsible for creating, implementing, managing and measuring marketing activities — a one-person marketing department — I need to find ways to get a lot done with minimal resources.  I also need people to bounce ideas off, and Read More…