Tag: branding

Expanding Awareness of B2B Product with Branding

With the goal of ultimately raising awareness and changing the limited perception of its target audience, Paychex Retirement Services chose to focus first on an important goal – solidifying and exhibiting a strong, well thought out approach to branding. Over the past 40 years, Paychex has been slowly building upon its small business payroll roots, Read More…

The Rebranding of RAMA to AMA|Rochester

How K2 Communications helped the Rochester American Marketing Association focus on its own smarter marketing. For over sixty years, the Rochester Chapter of the American Marketing Association has been the only local professional organization run by marketers for marketers. As many of you know, this longevity can be both good and bad for a company’s Read More…

You can achieve the same marketing results!

For so long, marketing has often been out of reach for small to mid-size businesses. Though there are many reasons for this, expense is certainly near the top of the list. The cost of media and implementation were prohibitive. David Meerman Scott, the internet marketing strategist, who spoke at the AMA | Rochester “Real-Time Marketing Read More…

Take the Lead!

Closed-loop lead-gen campaign that tied “Marketer of the Year 2012!” By Bob Green, President and CEO, The Verdi Group, Inc. Objective Goal: Generate 1300 qualified leads between April 2011 and December 2011 for Carestream’s line of digital radiography and healthcare imaging information access and storage products and services. Actual: Generated over 1,500 leads (15% over Read More…

Rebranding Success Story

An Agency Perspective Butler Till was honored to receive the AMA | Rochester’s Marketer of the Year Award for the “rebranding of Butler Till”.  At last week’s breakfast I shared a short video about our rebranding efforts.  It includes a behind-the-scenes view of the process we went through to reposition our service offerings, develop a Read More…

Medical Spa Goes “Social”

Helendale Dermatology and Medical Spa Goes “Social” AMA|Rochester 2012 Online Marketer of the Year Under the guidance of Sundance Marketing LLC, Helendale Dermatology and Medical Spa goes “social” to engage with patients on a new level. Social networks, which historically have not been accepted by medical professionals as a vehicle to communicate with patients, are Read More…

Rebranding and Strong ROI For Brite

And a Marketer Of The Year 2012 Award Information Technology is an ever-evolving industry with products refreshing on an 18-month schedule, and the “latest and greatest” can turn the field on its ear. Brite Computers has been delivering computer technology to the Rochester region for more than 28 years, and the company has strived to Read More…

What's A Word Cloud?

“Word Cloud”  “Tag Cloud”  “Weighted List” These are terms that all describe the same thing.  A picture or  visual made of words. Since a picture describes this best — view the four samples I created using the words in a recent blog on AMA-Rochester.org that describes our upcoming November 14, 2012 ‘Build On Proven Success‘ Read More…

Build On Proven Success

Learn how to get results that really win! By JoAnn Linder, AMA | Rochester, Vice President Marketing Communications Our breakfast event on November 14 will showcase three ‘Marketer of the Year 2012′ winners. The winning campaigns will be presented, in a case study format, along with the results that helped them win, tips on the Read More…