Tag: Butler/Till

Doing more with less…and how it paid off

How the 2013 Pinnacle Award for the Interactive/Mobile category was won. Like most large businesses today, Carestream’s budgets and resources are allocated across multiple departments. For those of you who don’t know, Carestream is a global provider of diagnostic image equipment and healthcare information solutions. In English? …They provide X-rays for the digital age and Read More…

Rebranding Success Story

An Agency Perspective Butler Till was honored to receive the AMA | Rochester’s Marketer of the Year Award for the “rebranding of Butler Till”.  At last week’s breakfast I shared a short video about our rebranding efforts.  It includes a behind-the-scenes view of the process we went through to reposition our service offerings, develop a Read More…

Build On Proven Success

Learn how to get results that really win! By JoAnn Linder, AMA | Rochester, Vice President Marketing Communications Our breakfast event on November 14 will showcase three ‘Marketer of the Year 2012′ winners. The winning campaigns will be presented, in a case study format, along with the results that helped them win, tips on the Read More…