Tag: Carestream

Strategy, Discipline, Resourcefulness Drive 14% Increase in Impressions Despite Budget Cut

We applied strategy, discipline and resourcefulness in approaching our 2012 online media plan. Not only did we capitalize on past successes, but we also evolved our tactics to meet current business objectives, optimized placements based on previous campaign results and rigorously tested new opportunities to ensure effectiveness. Moreover, doing all this required us to overcome Read More…

Aligning Social Media Strategies to Global Market Share Opportunities

Much of the growth in the healthcare industry is taking place outside of the United States- yet from 2009 to 2011, Carestream’s social media efforts focused on reaching medical imaging and health IT professionals in the U.S. Recognizing a disconnect between our social strategy and market share opportunity, in 2012 we embarked on a new Read More…

Everything Rad, Indeed: Carestream’s Blog Reaches New Success Benchmarks

Launched in October 2009, Carestream’s blog, “EverythingRad,” was initially built as a platform to serve multiple purposes for the organization. These included providing a voice for the company’s subject matter experts, inserting the company as being a thought leader in the medical imaging and healthcare IT space, providing helpful information to customers and prospects, and Read More…

Meeting the Challenge: Overcoming Daunting Obstacles to Achieve Rigorous Goals for RSNA 2012

With the primary goal of driving exhibit traffic, Carestream’s Global Marketing Team overcame several daunting obstacles in promoting its presence at the 2012 Radiological Society of North America (RSNA) annual conference in late November. Funding was at the core of these obstacles: The Global Team had a modest promotional budget of $100K. Carestream’s Global Marketing Read More…

"Revolutionary" Campaign Exceeds Response Objectives

By Bob Green, President and CEO, The Verdi Group A working model out of paper? Some thought it wasn’t possible! Carestream Health, Inc. called on the creativity of The Verdi Group to assist with lead generation for its DRX-Revolution Mobile X-Ray System. With the irresistible appeal of a scale paper model, the integrated campaign exceeded Read More…

"Revolutionary" Campaign Exceeds Response Objectives

By Bob Green, President and CEO, The Verdi Group A working model out of paper? Some thought it wasn’t possible! Carestream Health, Inc. called on the creativity of The Verdi Group to assist with lead generation for its DRX-Revolution Mobile X-Ray System. With the irresistible appeal of a scale paper model, the integrated campaign exceeded Read More…

Take the Lead!

Closed-loop lead-gen campaign that tied “Marketer of the Year 2012!” By Bob Green, President and CEO, The Verdi Group, Inc. Objective Goal: Generate 1300 qualified leads between April 2011 and December 2011 for Carestream’s line of digital radiography and healthcare imaging information access and storage products and services. Actual: Generated over 1,500 leads (15% over Read More…