Tag: Cathy Rubino HInes

You can achieve the same marketing results!

For so long, marketing has often been out of reach for small to mid-size businesses. Though there are many reasons for this, expense is certainly near the top of the list. The cost of media and implementation were prohibitive. David Meerman Scott, the internet marketing strategist, who spoke at the AMA | Rochester “Real-Time Marketing Read More…

Real Time Results.

As marketers we’re always looking for a competitive advantage. Getting better SEO results, more hits on the website, downloads of the white paper, qualified leads, more and better, every day. Figuring out how to create attention for our businesses is the challenge. That’s why I’m so intrigued by the concept of real-time marketing and “newsjacking.” Read More…

What's your vision for 2013 and beyond?

One of the AMA marketing publications “Marketing News” recently did a series asking professionals what they think the 5th and 6th Ps of marketing should be…..”Exploring the Fifth and Sixth Ps of Marketing.” The last in the series by Brian Solis proposes that the 6th P be Purpose… interesting. He says, “Regardless of the technology Read More…

You talked. We listened.

We’re a marketing organization, right? So last year we decided it was time we employed the tried and true practices of marketing and sought our members’ and event attendees’ opinions. How are we doing? What would you like from RAMA? We heard resoundingly that you’d like to see us succeed and that there’s a valuable Read More…

Who Loves Ya, Baby?

Clients. Patients. Supporters. Viewers. Alumni. Consumers. Donors. Everyone has customers, even if you call them something else. Whether you’re at a corporation or non-profit, keeping customers happy should be a critical component of your marketing strategy. It’s not enough to know your target audiences anymore. It’s critical to understand how each segment of your customer Read More…