Tag: Channel Marketing

Three Pillars for Building Successful Partnerships

By Glenn Caccamise Partnering with other companies and vendors is nothing new, but it is also a great way to improve your brand awareness and consideration by adding indirect feet on the street to your sales force. It’s also equally important to have a great partner experience, just as you would a customer experience, from Read More…

Rebranding and Strong ROI For Brite

And a Marketer Of The Year 2012 Award Information Technology is an ever-evolving industry with products refreshing on an 18-month schedule, and the “latest and greatest” can turn the field on its ear. Brite Computers has been delivering computer technology to the Rochester region for more than 28 years, and the company has strived to Read More…