Tag: Content Marketing

Analytics, marketing analytics, Speed Dating

Leverage Internal Data to Drive Next Month's Editorial Calendar

Erica Bizzari, content marketing manager, Paychex Businesses are publishing more content than ever. According to Content Marketing Institute’s 2015 B2C Content Marketing research, 48 percent of marketers publish content daily or multiple times per week and 69 percent are creating more content than they did last year. Is your business committed to a content strategy? Read More…

The Five Truths of Content Marketing

It was my privilege last week, to be the guest speaker on a webinar for the Rochester, NY Chapter of the American Marketing Association (AMA). I always appreciate the opportunity to connect with other AMA members, as they are passionate about what they do and have an uncommon desire to learn new things. I’ve found that presentations Read More…