Erica Bizzari, content marketing manager, Paychex Businesses are publishing more content than ever. According to Content Marketing Institute’s 2015 B2C Content Marketing research, 48 percent of marketers publish content daily or multiple times per week and 69 percent are creating more content than they did last year. Is your business committed to a content strategy? Read More…
It was my privilege last week, to be the guest speaker on a webinar for the Rochester, NY Chapter of the American Marketing Association (AMA). I always appreciate the opportunity to connect with other AMA members, as they are passionate about what they do and have an uncommon desire to learn new things. I’ve found that presentations Read More…
Anybody who knows me pretty well understands I am one of the biggest West Wing fans ever. In fact, my first Christmas with my husband, he bought me the whole series. Smart man. It is a great show with wit, political savvy and inspiration. I digress. How does this tie to “Know Your Customer and Read More…
