Tag: Content

why your employees should be using LinkedIn

Forbes: 18 Reasons Why You Need Every Employee Using LinkedIn Every Day

Corporations are finally waking up to the fact that they need to engage all their people in social media. The impact of social media on a company’s brand is monumental, and it affects everyone throughout your organization – from the entry-level millennials you just hired to your CEO. Senior management often balks at the need Read More…

Are you LinkedIn for business? You should be. Find out why.

42 LinkedIn Inside Sales Tips eBook

Did you know LinkedIn performs 7 times better than email in some cases? The 42 LinkedIn Inside Sales Tips eBook will tell you how, along with other tips to help you drive new business. Learn critical practices to help you connect better with prospects and customers and increase revenue. Grab your copy of the eBook Read More…

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Tips for a Top LinkedIn Company Page

Tina Clark Manager, Digital and Social Media Strategy, Roberts Communications http://www.robertscomm.com/ Linkedin has evolved as a top social channel for business content. Beyond recruiting, it provides a platform for thought leadership and engagement. With over 380 Million members from over 200 countries, LinkedIn is a crucial tool to drive awareness of your company and connect Read More…

Are you LinkedIn for business? You should be. Find out why.

Leverage LinkedIn to Increase Corporate Value & Business Development

PRESS RELEASE For Immediate Release Contact: Katie Kilfoyle Remis, AMA|Rochester Mobile: 585.729.2204 Email Katie Kilfoyle Remis Rochester NY – Traditionally marketers have driven the social media strategy, however, with stakeholders online, executives should be, too.  On Oct. 6, LinkedIn Master and National CEO Consultant, D.B. Wienke, will explain how executives can use LinkedIn to speak Read More…

Are you LinkedIn for business? You should be. Find out why.

C-Suite Should Be Social to Increase Company Value

Your stakeholders are online and your executives should be, too. Bring your C-suite executives with you to AMA | Rochester’s special education event to learn how to be strategically social from LinkedIn Master and National CEO Consultant, D.B. Wienke on Oct. 6. Wienke, who is also a a national consultant to CEOs and a former Read More…

A Marketing Love Story in Rochester

By James Mignano Did you know that marketers are some of the least lovable people? With even stockbrokers and lawyers finishing ahead of marketers, it is safe to say that “marketing has a lovability problem.” Last week, Mike Volpe, CMO of HubSpot, was in Rochester to discuss how the role of marketing has shifted as Read More…

Communicating – Six Seconds at a Time

Short-form video platforms present a challenge to communicators as well as a creative medium through which audiences can be engaged.  By James Mignano As marketers, we need to always be on the lookout for new ways to connect with our audiences in new, engaging ways. The challenge is not only discovering new tools, but also Read More…

Volpe has been interviewed about his marketing expertise by the New York Times, Mashable and BBC World News. His “Spread the Marketing Love with Smarter Inbound Marketing” has been presented at forums in the United States and abroad

Spread the Marketing Love and Win

Next month, AMA |Rochester will be hosting an evening talk with HubSpot CMO Mike Volpe. To help us spread the word about the April 9th event, we will be running a RT (retweet) or mention campaign for two (2) tickets to join Mike for dinner after the event. To Spread the Marketing Love and Win Read More…

The Five Truths of Content Marketing

It was my privilege last week, to be the guest speaker on a webinar for the Rochester, NY Chapter of the American Marketing Association (AMA). I always appreciate the opportunity to connect with other AMA members, as they are passionate about what they do and have an uncommon desire to learn new things. I’ve found that presentations Read More…