Tag: David Meerman Scott

David Meerman Scott and Collegiate Support

I would extend a thank you to Dean David Martin – Ronald L. Bittner School of Business at St. John Fisher College for the financial sponsorship and hosting the AMA | Rochester David Meerman Scott event at St. John Fisher College in April. The sponsorship and other in-kind support facilitated student and faculty attendance to Read More…

You can achieve the same marketing results!

For so long, marketing has often been out of reach for small to mid-size businesses. Though there are many reasons for this, expense is certainly near the top of the list. The cost of media and implementation were prohibitive. David Meerman Scott, the internet marketing strategist, who spoke at the AMA | Rochester “Real-Time Marketing Read More…

Real Time Results.

As marketers we’re always looking for a competitive advantage. Getting better SEO results, more hits on the website, downloads of the white paper, qualified leads, more and better, every day. Figuring out how to create attention for our businesses is the challenge. That’s why I’m so intrigued by the concept of real-time marketing and “newsjacking.” Read More…

David Meerman Scott Inspires and Educates Rochester Marketers of all Ages

When an internationally recognized author and speaker comes to town, many people and many groups stand to benefit from the experience. According to Laurie Dwyer, professor at the Rochester Institute of Technology, students are certainly among them. That’s why she is urging students from all over the area to be in attendance when David Meerman Read More…

David Meerman Scott to Speak in Rochester, NY

I remember the day that I first heard David Meerman Scott’s name. During my freshman year as a student of The College at Brockport, I took a Public Relations Principles & Practices course, and enjoyed it quite a bit (considering I might not have known what PR stood for at the beginning). At the end Read More…