Tag: Direct Marketing

The Key Differences between Traditional and Inbound Marketing

By Stephanie Dole The rise of the Internet has led to a huge shift in the marketing landscape over the last decade. Traditional, or outbound, marketing which consists of channels such as print, TV, radio, and telemarketing, has become largely ineffective. Now more than ever, consumers are spending significantly more time on the Internet and Read More…

Volpe has been interviewed about his marketing expertise by the New York Times, Mashable and BBC World News. His “Spread the Marketing Love with Smarter Inbound Marketing” has been presented at forums in the United States and abroad

Spread the Marketing Love and Win

Next month, AMA |Rochester will be hosting an evening talk with HubSpot CMO Mike Volpe. To help us spread the word about the April 9th event, we will be running a RT (retweet) or mention campaign for two (2) tickets to join Mike for dinner after the event. To Spread the Marketing Love and Win Read More…

"Revolutionary" Campaign Exceeds Response Objectives

By Bob Green, President and CEO, The Verdi Group A working model out of paper? Some thought it wasn’t possible! Carestream Health, Inc. called on the creativity of The Verdi Group to assist with lead generation for its DRX-Revolution Mobile X-Ray System. With the irresistible appeal of a scale paper model, the integrated campaign exceeded Read More…

"Revolutionary" Campaign Exceeds Response Objectives

By Bob Green, President and CEO, The Verdi Group A working model out of paper? Some thought it wasn’t possible! Carestream Health, Inc. called on the creativity of The Verdi Group to assist with lead generation for its DRX-Revolution Mobile X-Ray System. With the irresistible appeal of a scale paper model, the integrated campaign exceeded Read More…

Take the Lead!

Closed-loop lead-gen campaign that tied “Marketer of the Year 2012!” By Bob Green, President and CEO, The Verdi Group, Inc. Objective Goal: Generate 1300 qualified leads between April 2011 and December 2011 for Carestream’s line of digital radiography and healthcare imaging information access and storage products and services. Actual: Generated over 1,500 leads (15% over Read More…