Tag: Display Ads

Chris Navin - CMO of Arca Interactive

Search or Display: Is It an Either/Or Question?

Chris Navin, vice president and chief marketing officer at Arca Interactive, covered a variety of topics related to SEO and display advertising and tailored the discussion to those sitting at the table. A few of the notable nuggets he shared: Get your campaigns running strong first, before you introduce retargeting (both social and search). Retargeting Read More…