Tag: Guest Posts

Tide Ad

It’s a #TideAd

I’m a big fan of this idea we call Effectivity at Partners + Napier. It’s our fundamental belief that the better the creative, the better the business result. Effectivity isn’t some pie-in-the-sky, “marketing-ese” ideology. It’s backed by some serious data science. Where did the science come from? Where all great things come from – beer! Read More…

Good News for Websites in 2014

In the ever-changing world of the WWW, this is a great time to evaluate your website. Content Management Systems (CMS) are better then ever. A CMS can allow you to easily: Make updates and changes Write blogs Add videos and photos The use of WordPress CMS has made it possible to have many features incorporated into Read More…

Communicating – Six Seconds at a Time

Short-form video platforms present a challenge to communicators as well as a creative medium through which audiences can be engaged.  By James Mignano As marketers, we need to always be on the lookout for new ways to connect with our audiences in new, engaging ways. The challenge is not only discovering new tools, but also Read More…

The Five Truths of Content Marketing

It was my privilege last week, to be the guest speaker on a webinar for the Rochester, NY Chapter of the American Marketing Association (AMA). I always appreciate the opportunity to connect with other AMA members, as they are passionate about what they do and have an uncommon desire to learn new things. I’ve found that presentations Read More…

2013 Simon Marketing Association Case Competition

The Simon Business School’s 18th Annual Simon School Marketing Case Competition hosted by the Simon Marketing Association took place on November 8th and 9th at the University Rochester, Rochester, NY. The Simon School of business has a long history of hosting prestigious companies in a problem solving case setting. In the past the Simon Business Read More…

Online Giving and Social Media Marketing: Useful Info for Nonprofits

According to the Pew Research Center’s Internet & American Life Project, 72% of online adults use social networking sites. With so many adults using social media, this marketing platform is critical for nonprofit organizations to connect with their fans, donors, volunteers, and prospects. VerticalResponse found that 61% of nonprofits are spending more time on social media compared to Read More…

Strategy, Discipline, Resourcefulness Drive 14% Increase in Impressions Despite Budget Cut

We applied strategy, discipline and resourcefulness in approaching our 2012 online media plan. Not only did we capitalize on past successes, but we also evolved our tactics to meet current business objectives, optimized placements based on previous campaign results and rigorously tested new opportunities to ensure effectiveness. Moreover, doing all this required us to overcome Read More…

Aligning Social Media Strategies to Global Market Share Opportunities

Much of the growth in the healthcare industry is taking place outside of the United States- yet from 2009 to 2011, Carestream’s social media efforts focused on reaching medical imaging and health IT professionals in the U.S. Recognizing a disconnect between our social strategy and market share opportunity, in 2012 we embarked on a new Read More…

Dimensional Party Invitation Delights Guests

By Bob Green, President and CEO, The Verdi Group Unfair competition? Perhaps, but we’ll take a bow anyway! It’s a wine and cheese party—of course the communications are fun and engaging! Every year The Verdi Group invites all of its clients, friends, and family for an evening of celebration—all over the world and here in Read More…

Bold Ideas For Fresh Products

5LINX takes its packaging to a whole new level The Diamond Recruitment kit As a multi-level-marketing company consisting of over 40,000 sales-reps, 5LINX is always looking for new ways to recruit sales reps at all levels. We presented the idea of a high end recruitment piece to our Advisory Council, a board comprised of our leading sales Read More…