By Stephanie Dole The rise of the Internet has led to a huge shift in the marketing landscape over the last decade. Traditional, or outbound, marketing which consists of channels such as print, TV, radio, and telemarketing, has become largely ineffective. Now more than ever, consumers are spending significantly more time on the Internet and Read More…
Tag: Inbound Marketing

Spread the Marketing Love and Win
Next month, AMA |Rochester will be hosting an evening talk with HubSpot CMO Mike Volpe. To help us spread the word about the April 9th event, we will be running a RT (retweet) or mention campaign for two (2) tickets to join Mike for dinner after the event. To Spread the Marketing Love and Win Read More…

Know Your Customer and See Results
Anybody who knows me pretty well understands I am one of the biggest West Wing fans ever. In fact, my first Christmas with my husband, he bought me the whole series. Smart man. It is a great show with wit, political savvy and inspiration. I digress. How does this tie to “Know Your Customer and Read More…