Tag: its-a-tide-ad

Tide Ad

It’s a #TideAd

I’m a big fan of this idea we call Effectivity at Partners + Napier. It’s our fundamental belief that the better the creative, the better the business result. Effectivity isn’t some pie-in-the-sky, “marketing-ese” ideology. It’s backed by some serious data science. Where did the science come from? Where all great things come from – beer! Read More…