Tag: James Mignano

A Marketing Love Story in Rochester

By James Mignano Did you know that marketers are some of the least lovable people? With even stockbrokers and lawyers finishing ahead of marketers, it is safe to say that “marketing has a lovability problem.” Last week, Mike Volpe, CMO of HubSpot, was in Rochester to discuss how the role of marketing has shifted as Read More…

David Meerman Scott Inspires and Educates Rochester Marketers of all Ages

When an internationally recognized author and speaker comes to town, many people and many groups stand to benefit from the experience. According to Laurie Dwyer, professor at the Rochester Institute of Technology, students are certainly among them. That’s why she is urging students from all over the area to be in attendance when David Meerman Read More…