Tag: Javier Bautista

Connecting, Informing and Advancing

When we ask members why they join AMA | Rochester, one of the most popular responses is NETWORKING.  Whether folks are in search of their next marketing  opportunity in their career or are scoping new clients for their business they see our programming events and networking sessions as a place to get connected.  These events Read More…

What is this “Big Data” Craze About?

A few years back I led a customer segmentation project for a Business Unit of a technology company that determined the company’s profitability from each of its customers.  The methodology basically provided a profit and loss statement for each of my client’s customers and the insights from this project led to activities that touched marketing, Read More…

Be Part Of It – Join AMA|Rochester

By Javier Bautista I was first introduced to the American Marketing Association (AMA) as I made a transition from a Process Improvement and Product Development career to one in Marketing Research.  At the time the AMA had partnered with the University of Georgia and others to develop a self-study program in marketing research (Principles of Read More…